Editor

On 6 May 2012 the 51st Rose d'Or Festival will open in Lucerne. We are looking forward to an outstanding forum and a glamorous Awards Night with top stars from Australia, USA, UK and Germany. Joining us at the KKL will be Stefan Raab - German entertainer, television presenter and producer, known from such shows as ?TV Total?, ?Schlag Den Raab? and the ?Eurovision Song Contest? -, ?Top Gear's? Jeremy Clarkson and TV legend Larry Hagman aka villain JR Ewing, while silver-screen beauty Isabel Lucas will light up the red carpet. Hosting the Awards Night this year will be Barbara Schöneberger. Barbara is a presenter, actress and singer and has hosted a number of gala shows on German TV including ?Echo? and ?Deutscher Filmpreis?.

The Rose d'Or Forum will also have its share of great guests and celebrity hosts. Markus Schächter, long-time Director General of ZDF, will open the three-day forum which will feature contributions from many international guests from the television, media and communication industries on the following themes:
• Stand and Deliver: Public Value Entertainment in a New Media Economy
Bettina Brinkmann (EBU, Geneva), Mike Dicks (PACT, London), Oliver Berben (Moovie, Berlin) et al.
• Children of the Revolution: Kids Entertainment, Now!
Alexandre Callay (Eurodata, Paris), Claude Schmit (RTL, Cologne) et al.
• Format Innovations for the Digital Arena
Diana Buddingh (Talpa Media, Laren), Omri Marcus (Red Arrow Entertainment, Unterföhring/Tel Aviv) et al.
• How to Make the Most out of Your Cult Hit Show
Kristin Newman (?How I Met Your Mother?, Los Angeles), Andrew Wilman (?Top Gear?, London) et al.
• Branded Entertainment and Transmedia Storytelling
John Jay (Wieden+Kennedy, Portland), Ben Schneider (@radical.media, London) et al.
• Futuretainment: What's Next?
Kinzie Kramer (YouTube, San Francisco), Frederic Komp (Brainpool, Cologne) et al.
Use your time at our festival for creative exchange with TV professionals from around the world, and relax at the Comedy Nights, Live Music Events and of course on the legendary boat cruise on the picturesque Lake Lucerne.