UFO 0110 INTERNATIONAL DIGITAL FILM FESTIVAL 2012

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Introduction

The
0110 International Digital Film Festival is back - bigger, better, bolder and
brilliant as ever.

The
0110 IDFF was the brain child of ''Madhureeta Anand'', the Festival Director,
with the objective of designing room for new films and setting up new vistas in
the sphere of digital cinema. In three booming years, the festival grew to
become international, comprising of eminent jury and audiences alike. While the
first edition was an Indo-Brit collaboration, the second one developed into a
South Asian - British fest and by the third edition, it became an all-embracing
international film festival.

This
year, 0110 IDFF returns with its fourth edition. Joined by Mediaguru as a
partner and UFO Digital Cinema as it's title sponsor, The 0110 IDFF has
metamorphosed into The UFO 0110 International Digital Film Festival.

It
continues to be an exclusive medium of interaction between filmmakers using the
digital medium and promises to snowball into an annual event that is a sought
after international film festival.

The
festival will be held mainly in New Delhi. And as the popularity continues to
grow, its scope will be expanded to many other cities.

The
festival will see awards in various genres; feature films, short films,
animation, documentaries and student films. And if this isn't exhilarating
enough, there will also be a competition for digital art. Two more exciting
competitions, ‘Films shot on mobile phones' and ‘Film in one week' will be held
during the duration of the festival which will capture the spirit and essence
of digital filmmaking.

The
target of the 0110 IDFF is to encourage fresh film-makers, artists and their
work and also, to nurture the pursuit in and promote the arts and media culture
among the general public through independent films, videos and new media. In
one voice, 0110 and UFO aims to open up new avenues for digital cinema-making
and enhancing the silver screen experience for film-makers as well as
audiences. 

 

Festival
Director

Madhureeta
Anand is an independent filmmaker since 1995, she shifted her field of work
from mainstream television production to documentary filmmaking to finally
directing feature films. Extremely prolific, she has directed many documentary
films and series, spanning an array of genres. Most of her work has explored
the areas of culture, religion and anthropology. Some of her other films have
looked at issues of education and child abuse in India. Many of her films have
been telecast on international channels such as BBC, Channel 4, Discovery and
National Geographic.

Madhureeta
founded and is also the festival director of 0110 Digital Film Festival, the
only Digital Film Festival of its kind in India. The festival was started as a
collaboration with the British Council, Fame Cinemas and PVR Pictures, has seen
many well known filmmakers and actors on its jury.

Madhureeta
has also written, directed and executive produced with PVR Pictures, her first
full-length commercial feature film ‘Mere Khwabon Mein Jo Aaye', starring
Randeep Hooda, Arbaaz Khan and Raima Sen, which released in February 6, 2009.

In
2007, she directed, produced and wrote ‘Laying Janaki to Rest', a documentary
film on Sita the Goddess; ‘The Magic Tent', which she co-wrote and produced and
Talvin Singh's 2007 album's music video (Unreleased), which she has directed
and produced. She has also directed, produced and written numerous short films
for National Geographic and for the Expo in Aichi Japan. In 2006, she was
awarded the Silver Conch at the Mumbai International Film Festival, for her
film ‘Walking on a Moonbeam'.

Her
documentary ‘Education - A reality or a myth' was nominated at the Zanzibar
International Film Festival in 2002. Her film titled ‘Sin' was nominated in the
Short Film section at The Damah Film Festival at Seattle (USA) in October 2002.

Furthermore,
she was the only woman camera director on a crew of directors on Channel 4(UK)'s
award winning series ‘The Greatest Show on Earth - The Kumbh Mela' (2001). She
has also won the Royal Television Society Craft Award for the same.

In
2001, Madhureeta produced and directed a thirty-minute documentary feature on
the Kumbh Mela- ‘In Search of Salvation' for the German Telecast Footprint
(Austria/Switzerland/Germany). This film was invited at The Damah Film Festival
at Seattle (USA) on October 11, 2001, where it fetched her an award for
Excellence in Film Making. It was also nominated at the Commonwealth Film
Festival (Manchester, U.K. June 30, 2002).

http://www.ekaafilms.com/Profile.html

 

Organisers

The
UFO 0110 IDFF is collaborations between Ekaa Films, Media Guru and QED
Communications Pvt Ltd. With each of the parties bringing on board their
expertise in Media, Film Festivals, Films and Marketing.

 

Ekaa
Films

Ekaa
films Pvt Ltd. was set up by filmmaker Madhureeta Anand. The company was set up
to produce films of high quality for International and Domestic Channels and
agencies. Since its inception the turnover and scale of projects handled has
steadily increased.

The
genesis of Ekaa Films lies in producing Documentary and Short Films for
International channels such as Channel 4, Discovery, National Geographic, BBC
and Austrian Television Channel - ORF.

Subsequently
the Company has produced A Feature Film, Music Videos, Fiction Short Films and
a series of Installations for the Aichi Japan Expo.

Ekaa
Films Pvt Ltd has executive produced a full length feature film for theatrical release
(Mere Khwabon Mein Jo Aaye) and an international television show for Children -
The Magic Tent which has Naseeruddin Shah in the lead.

Under
its banner, Ekaa films Pvt Ltd, has produced films on subjects ranging from
religion, travel, art and culture and social issues. The genres range from
Feature Films, documentary, music videos, fiction short films, Corporate films
and art installations.

Media
Guru

MediaGuru
is a leading media consultancy company which provides strategic and operational
consulting services. It works with reputed and established as well as new media
companies in different parts of the world. MediaGuru specialises in creating
and revamping media businesses in Television, Print, Radio and media education
verticals. MediaGuru has gained established media clients in India, South Asia
and Africa. The company integrates the full range of its consulting capability
to provide end to end turnkey solutions for media enterprises. It includes
strategic need gap & business advise, content consultancy, technology
solution, training, launch and hand holding.

MediaGuru
takes pride in introducing the world's First end-to-end High-Definition News
Channel Sakshi TV, launched on April 1st, 2009, in Andhra Pradesh, India.
MediaGuru was actively involved into the project from beginning to end. It
undertook planning, setting up, technology selection, acquisition, integration,
staff selection, training and launch of the channel successfully.

MediaGuru
has planned and executed similar work for many channels across India,
Bangladesh, Pakistan and Africa including those for media giants like Malayala
Manorama, TV18's IBN 7, News 24, CSB News Bangladesh and Express News TV,
Pakistan's news and current affairs channel promoted by the Century Group, a
media conglomerate. Our latest assignment is to launch of an entertainment
Channel for HiTV and a News Channel for TVC in Africa. HiTV is an established
DTH platform and TVC a reputed Media Company of Nigeria. MediaGuru has worked
extensively in the Print media. The Company has just completed the relaunch of
The Independent, Bangladesh's leading English Newspaper providing complete
re-launch solutions from Need Gap assessment, Business Plan, Designing,
technology selection & implementation, HR, Training & Branding, and
Re-launch to hand-holding. Besides, MediaGuru has also conducted content
analysis for a leading Indian Newspaper called Amar Ujala.

 

QED
Productions Pvt. Ltd.

QED
Productions Pvt. Ltd. is Communication Production Company active in the
verticals of Films, Events and Exhibitions.

Drawing
upon the experience of many years and many disciplines - including advertising,
graphic arts, visual communications, 3 D design, events and mass communications
- this company strives to multiply value in the area of communications using
technology and creativity.

Offices
in Gurgaon and Mumbai equipped with state of the art video post-production
facilities have enabled the Company to successfully retain, foster and nurture
lasting relationships with a large set of corporate clients - both national and
international.

The
company's products include documentaries, music videos, short films, television
serials and TV commercials in the film and video vertical, and national and
international events, exhibitions and roadshows. Prominent clients include
Unicef, Nestle, Nokia Siemens Networks, The Coca-Cola Company, Reckitt
Benckiser, CII, Colgate Palmolive, Tata Motors, Bharti Walmart, DLF Pramerica,
BMW, Delhi Mumbai Industrial Corridor Corporation, Glaxo Smith Kline etc. This
list is a testament to the production quality and the absolutely accuracy we
are able to bring to communication solutions.

QED
has also produced a lot of the India Brand Communication. These have included
the complete production of the films that showcase the Brand India as the
world's fastest growing free market democracy at international fora. These
include the video at Times Square at New York City and the all the TV
commercials that were aired on the Bloomberg Network to showcase India at the
World Economic Forum at Davos.

Festival
Partners

UFO
Digital Movies

UFO
Moviez was launched in 2005 by Valuable Group with equity participation from
Apollo International Limited, which is a part of the over $ 1 billion Apollo
Group, a chief business conglomerate of India. In a short span of less than 4
years UFO Moviez has grown into the largest digital cinema network in India
with over 1900 installations receiving movies delivered to them via satellite.

The
company has transformed distribution and exhibition of films in India by way of
its ground-breaking proficiency, infrastructure and distinctive pay per show
business model, bringing in a ‘First Day First Show' system for nationwide film
distributors and cinema owners. The unveiling of UFO has brought into being two
major advantages: Cost arbitrage and Time arbitrage. Not only film distributors
save on account of cost of print, which are obviously not needed in the digital
delivery cinema but also they obtain enormous time advantage by concurrently
supplying movies across the country.

3i,
one of the world's foremost investment funds dealing in technology and
pioneering products, took a strategic stake in UFO facilitating it to stimulate
its go-getting augmentation strategies. UFO envisions offering an exceptional
pay per show business model to the entertainment industry by way of end-to-end
high quality digital cinema solutions through sophisticated technology and
communication networks.

As
such, it will offer a compliant and transparent manifesto to advertisers for
enhanced in-cinema advertising, thus developing the entertainment experience
and making possible for the industry to bring to fruition their true aptitude
by building a worldwide platform of ingenious services.

UFO
Moviez has successfully established a digital cinema system with valuable
facilities, seamless quality checks, sound security features and useful
advantages for producers, distributors, exhibitors, audiences as well as the
nation generally speaking. With such promising endeavours, there is no doubt
that digitization of films has arrived and is here to stay, thanks to UFO.

Mission
Statement of the Festival

The
UFO 0110 International Digital Film Festival returns for the Fourth time. Since
the inception of the film festival, the digital environment has grown from
being a fringe format to becoming a well-accepted medium of filmmaking and art.
However, the range and malleability of the format still makes it the one that
always helms the new, the cutting edge and the brave.

In
this context, the UFO 0110 International Digital Film Festival will be the
nucleus for a movement in Cinema that respects sheer filmmaking. Filmmaking
that is unabashedly what it is; stories that come from the core without trying
to tailor them to appease or to appeal. 
In short, nothing that is on its knees can come in to the festival. The
steps to this cinema need you to stand tall and take a stand.  And your ticket will be your bravery and the
will to tell it like it is.

The
festival will bring in films from all parts of the world on the one hand and
from deep inside India, on the other. Feature films, documentaries, films made
by students, digital art installations and animation and special effects will
all be a part of the festival sections. The aim is to bring local and global on
to one platform and enable an exchange of viewings. This will lead, we hope, to
new ways of thinking, to broadening of bonds and subsequently of horizons.

At
the core of this festival lies the spirit of Independence and a yearning to
break any binding structures.  The only
stricture is quality; the high quality of thought and execution.

The
success of any endeavour lies in its ability to take forward the best from
before and merge it with the new.  In its
first three years, this festival had two stars; their centrepieces and their
points of focus. These were - The Filmmakers and The Audiences. And so this
year too, despite the fact that we will have august and prominent individuals
on our jury, we still intend to uphold the sanctity of loving and respecting
our filmmakers and audiences.

And
so as we flag off the journey towards the Fourth UFO 0110 International Digital
Film Festival, we invite you to join us, to step out of line, and stand with us
on our red carpet. Come join us between the 23rd of February and 1st March
2012  and be a part of this historic
journey.

Past
years - the story so far...

Looking
into 600 films with the help of one assistant in the ambience of her drawing
room, Madhureeta Anand, the cinema avant la lettre, set off a chain reaction
with the first edition of 0110 Digital Film Festival. Anticipated as an Indo-
British one-off forum for interaction between film-makers, the it fetched such
a novel response, that it left film-makers as well as audiences thirsting for
more. It was the first time ever that digital art was played at a cafe. Ekaa
Films started the ball rolling for the 0110 IDFF and made many a short films and
documentaries under its banner. 

The
inevitable second edition had developed into a South Asian - British fest and
the cafe was present again. This was a quantum jump for the festival where
participation went up manifold and countries like Bangladesh and Sri Lanka
participated. Once again the fest was buzzing and bustling, full of life. This
year the jury was a small but important one, actress Tabu, Head of Arts British
Council Alice Cicolini and Festival director Madhureeta Anand, judged and gave
away awards to several important films.

Then
of course, came the third edition, this time a full fledged international film
festival, with films from over twenty countries. And the jury expanded
including jury members like Anurag Kashyap (Director), Sudhir Mishra (Director)
and Rajan Khosa (Director). While Tabu (Actor) came in for the second time as a
jury member. Madhureeta Anand also continued to be part of the jury. They
honoured the best films among a wide range of categories and sections. This
edition also marked the association of media professional Shahnaab Alam with
the festival, who helped to expand the scope of the festival and its success in
Mumbai was largely due to his efforts.

The
festival was held both in Delhi and Mumbai, and saw great works from feature
documentary films like Werner Herzog's - ‘The White Diamond', ‘What The' - by
Simon Ellis, UK, ‘Residencia' - by Artemio Espinosa Mc, Chile, ‘The Bewitched
Child' - by Marikki Hakola, Finland and ‘Oedipus' - by Jason Wishnow, USA to
name just a few.

This
is the only international digital film festival of its kind in the country
showcasing avant-garde digital films from around the world and in view of the
fact that it is also the only one in India to have travelled around eleven
cities; this is clearly a distinctive festival that has carried forward its
celebration for the love of films and art. All in all, it has been a rapid yet
very promising journey for 0110 so far and from what it has to offer in the
years to come, it is undoubtedly following an upward spiral.

 

 

 

 

 

 

 

 

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