CineFocus Interactive

GreenHeroes are remarkable people who acted on their idea and heroically “ventured forth” to protect our planet. Through their stories, our goal is to inspire people to take action and green their everyday lives. In this episode we find GreenHeroes at the root of the earth’s problems helping find new ways to tackle deforestation, GMOs, mass food production and even poverty in Africa. We feature three women on their journeys to make a difference. Featuring: Tzeporah Berman, organizer of a series of protests that drew 10,000 supporters at the height of the Clayoquot Sound conflict in British Columbia.To achieve her goals, Tzeporah straddles the line between activism and corporate America. She works with corporations such as Staples and Dell to help them become more ecologically friendly. She also convinced Victoria’s Secret to print their catalogues on recycled paper. Wangari Maathai, a Nobel Peace Prize winner, the first environmentalist to be recognized with this honour. Wangari initiated the Green Belt movement in Kenya, a program in which groups of women were paid to plant trees, proving advantageous for both the environment and the women. The movement set off the United Nations One Billion Trees Campaign. Each year, the campaign aims to have one billion trees planted worldwide. Laura Reinsborough, a real pioneer for local food usage and a new mother, she founded an organization that does away with rotting fruit. Laura founded Not Far From The Tree, an organization that harvests fruit bearing plants around Toronto. A third of the bounty goes to the volunteers, a third goes to the owner of the tree and a third goes to local shelters, preventing thousands of pounds of fruit from going to waste.