Giant, an innovative Virtual Reality film presented by HP in collaboration with the NEXT pavilion in Cannes this year, is the first film utilising the latest technology in fully immersive film experiences.  The 6 minute short is about two parents, who, trapped in an active war-zone, struggle to distract their young daughter by inventing a fantastical tale. Inspired by real events, this cinematic virtual-reality experience, transports the viewer into the family's makeshift b...

        Here at the Cannes FIlm Festival, there is always a widely attended activity going on over at the Next Pavilion in the international village. The other day, Stage 32, took the literal stage and presented their largest social media network and education hub for film, television, and theater. Established in 2011, the company already boasts over 400,000 members worldwide and is rapidly increased. It’s website features a robust amount of ways to connect with peo...

NEXT Brings in Prime Examples for Video on Demand Talk Today in the NEXT Pavillion brought in different ways to promote film through Video on Demand. The talk was titled, "VOD: The challenges and opportunities of Digital Distribution and How To Embrace Them." The talk was put on by FilmDoo. The two projects that were focused on were The Tide Project and Walk This Way. The Tide Project is a part of Europa Distribution and its purpose is to experiment with new business models that hav...

Since its creation last year and in an attempt to continue following and contributing to the changing-times in cinema, NEXT strives to offer Marché professionals the most up-to-date program surrounding the new challenges, trends and developments within the film industry. It is about asking the right questions, taking audacious approaches, acknowledging business realities and exploring the boundaries of the industry. Where are we headed? And what are the possibilities?  ...