Reputed as China's top film gala, the
annual China Golden Rooster and Hundred Flowers Film Festival comprises
the appraisal of the China Film Golden Rooster Awards and the Mass Film
Hundred Flowers Awards. 

The two festivals -- Hundred Flowers
Film Festival and China Golden Rooster initiated in 1962 and May 1981
respectively -- were unified into one national film festival in 1992.
Besides the appraisal and awarding ceremony, the national grand event
launches a series of cultural activities every year, including the
appraisal of awards, the exhibition of Chinese and foreign new films,
the academic seminars, the film trade fair, international cultural
exchanges and entertainment performances. The festival is best known
for its focus on academic fields, the extensive participation of the
masses, and the unfixed host city.

Approved by the central government,
the China Film Golden Rooster Awards and the Mass Film Hundred Flowers
Awards are two permanent national art awards, with a long history and a
great influence in China film industry. Actually, these two awards are
issued every year only except in 1990.

Reputed as China's top film gala, the
national grand event has the longest history and greatest influence. It
launches a series of cultural activities every year, including the
appraisal of awards, the exhibition of Chinese and foreign new films,
the academic seminars, the film trade fair, international cultural
exchanges and entertainment performances. The festival is best known
for its focus on academic fields, the extensive participation of the
masses, and the unfixed host city.