The Formula Mundi Filmfest is a biennial theme based festival dealing with concepts, struggles and changes within social structures. What happens if ones structures suddenly disappear? How do people deal with these changes? Formula Mundi seeks for visual answers to questions like these. The filmfest was founded in 2003 by Prof. Guido Kuehn at the Academy of Applied Arts and Sciences Schwaebisch Hall. As the festival grew over the years, Christian M. Fischer joined the team in 2007. Two years later the festival took the next step by joining a cooperation with the German Federal Ministry of Food, Agriculture and Consumer Protection, BUND Niedersachsen e.V. and Bundesverband Regionalbewegung. The focus were films that dealt with consumers and the impact of consuming products in a globalized world on our environment. The filmfest has been and will be strongly connected to academic structures. Therefore Formula Mundi is a festival that is designed, organized and realized with and by students of various universities. However, style, content, visual appearance and even the location of the festival changed dramatically over the years. Every time the festival is organized we have to redefine it's purpose and objectives. These changes and flexibility make Formula Mundi, compared to established and well known festivals, very unique and up to date. Reflect, Evolve, Create is therefore not only the headline of Formula Mundi '12 but also a guideline for the festival itself.