A return to its long-term base of Hotel Westin, by the lake in Powai, might just be a step in the right direction. As usual, the conclave runs for three days, Tuesday to Thursday. The dates are March 5-7. This time around, the media could register online and get a confirmation too. The process was smooth. But whether the media will be treated any better in 2024 than it was in 2013 will be known over the next few days.

FRAMES looks towards Turkey this time to invite Turkish Actress Hande Ercel as a star attraction, along with home-grown actress Rani Mukherjee, to add colour. Remember, last year, Turkish heartthrob Burak Deniz captivated the audience with his appearance at FRAMES.

S.K. Pathak, Secretary General, FICCI, will be present, along with Kevin Vaz, Chair, FICCI Media and Entertainment Committee and CEO of Viacom 18 Media Pvt. Ltd.

The inaugural session of FICCI FRAMES will witness the release of FICCI-EY Report, a comprehensive roadmap navigating the intricacies and seizing the boundless opportunities ahead, particularly within India's media and entertainment sectors.

The theme of FICCI FRAMES 2024 is ‘RRR: Reflections, Realities, and Road Ahead’, which will set the stage for discussions and explorations into the evolving landscape of media and entertainment sector.

The three-day event will witness presence of Arjun Nohwar, Warner Bros Discovery; Ajay Bijli, Managing Director, PVR INOX; Apoorva Mehta, CEO, Dharma Productions, Film Producer Ekta Kapoor; Akshaye Widhani, CEO, Yashraj Films; Sushant Sreeram, Director, Amazon Prime Video; Monika Shergill, Vice President, Content, Netflix India; Sandhya Devanathan, VP and MD, Meta, India, Danish Khan, Business Head of SonyLiv and Studio Next, acclaimed author Amish Tripathi; Irina Ghose, Managing Director, Microsoft, and esteemed filmmakers Anand L Rai, Hansal Mehta, Anubhav Sinha, along with the dynamic duo Raj & D K, alongside numerous Indian actors participating in various sessions and fireside chats.

The agenda for FICCI FRAMES encompasses a diverse range of sessions exploring industry trends and emerging technologies like AI. Additionally, officials from states like Gujarat, Maharashtra, Delhi, Assam, Telangana and Jharkhand, along with representatives from the Ministry of Information and Broadcasting will be participating in the event.

A Spanish delegation has been especially invited to take part this year, further enhancing the event's international allure. Moreover, the content market, where aspiring filmmakers can network and pitch their scripts to producers, will also be a highlight of FRAMES 2024.

Key speakers slated to address the 3-day event include: 

5^th March 2024:

• Mr Sanjay Jaju, Secretary, Ministry of Information & Broadcasting, Govt of India
• Mr Sajiv Shankar, Joint Secretary, Broadcasting, Ministry of Information & Broadcasting, Govt of India
• Mr Anant Goenka, Vice President, FICCI and Vice Chairman, RPG Group
• Mr Kevin Vaz, Chair, FICCI Media and Entertainment Committee & CEO – Broadcast Entertainment, Viacom 18
• Ms Rani Mukherjee, Indian Actress
• Ms Hande Ercel, Turkish Actress
• Mr Shailesh K Pathak, Secretary General, FICCI
• Ms Sandhya Devanathan, Co-Chair FICCI Media and Entertainment Committee, and Vice President and Head, Meta India
• Mr Akshaye Widhani, CEO, Yashraj Films
• Mr Karan Wahi, Actor and Model
• Ms Richa Chadha, Indian Actress
• Ms Sanya Malhotra, Indian Actress
• Ms Ekta Kapoor, Indian Television Producer and MD, Balaji Telefilms Pvt Ltd

6^th March 2024:

• Mr Jayesh Ranjan, IT Secretary, Govt of Telangana
• Mr Anoop Ambika, Startup, Kerala
• Ms Neerja Sekhar, Additional Secretary, Ministry of Information & Broadcasting, GoI
• Mr Anil Kumar Lahoti, Chairman, Telecom Regulatory Authority of India (TRAI)
• Ms Preity Zinta, Actress and Cricket Premier League Owner, Kings XI Punjab
• Ms Rohini Hattangadi, Indian Actress
• Ms Vandana Gupte, Indian Actress
• Ms Shilpa Navalkar, Indian Actress
• Ms Sukanya Mone Kulkarni, Indian Actress
• Mr Kedar Shinde, Director
• Ms Irina Ghose, MD, Microsoft India
• Mr Anand L Rai, Filmmaker
• Mr Anubhav Sinha, Filmaker
• Mr Vikramaditya Motwane, Filmmaker
• Mr Krishna DK, Filmmaker
• Mr Ricky Kej, Singer
• Ms Palak Muchhal, Singer

7^th March 2024:

FICCI FRAMES ‘LEAP – Leveraging Education to Accelerate Progress’: 

Ms Hande Ercel, Turkish Actress

Mr Ayushmann Khurrana, Indian Actor