MAKING FILMS IN CHINA FOR THE CHINA MARKET AND BEYOND

This Village Roadshow Entertainment Group Asia-sponsored event will consist of a dialogue among film industry professionals who are engaged in the development, financing, production and marketing and distribution of Chinese films for the Mainland China market and beyond.

Topics covered will be project selection and script development; financing and production management; and marketing and distribution.

The overall objectives of the event will be to encourage an interactive discussion among the panellists and the audience that addresses questions such as the following: What are the keys elements of a Chinese film project that lead to success? What are the unique regulatory and structural characteristics of the Chinese film industry that make producing films in China different from producing elsewhere, and how can these differences be addressed effectively? Finally, how are the rapidly changing Chinese audience’s taste, and the growing differences between audiences in various regions of Greater China, affecting decisions as to the types of films that get made and released, and the manner in which they are marketed?

10:00am - 10:05am
Level 3, Cassia Ballroom

OPENING ADDRESS

10:05am - 10:20am
Level 3, Cassia Ballroom

KEYNOTE ADDRESS: AN OVERVIEW OF THE CHINESE FILM INDUSTRY TODAY

10:20am - 11:30am
Level 3, Cassia Ballroom

GETTING TO GREENLIGHT - DEVELOPING FILMS FOR THE CHINA MARKET AND DESIGNING EFFICIENT DEAL STRUCTURES

This panel will consist of approximately 40 minutes of discussion among the panellists and 30 minutes set aside for Q&A. Topics to be covered will include sources of stories and scripts; selection of viable genres; the process of writing; considerations in the selection of Chinese co-investors and deal structuring; and means of addressing regulatory issues relating to script approval, shooting and release permits, and banking, tax and foreign exchange.

10:30am – 12:30pm
Singapore Pavilion – H02

BUSINESS MATCHING SESSION (TV)

11:30am - 11:50am
Level 3, Cassia Ballroom

COFFEE & TEA BREAK

11:50am - 1:00pm
Level 3, Cassia Ballroom

ENGAGING WITH THE EVER-CHANGING CHINESE AUDIENCE - MARKET POSITIONING, PROMOTIONS AND ADVERTISING

Moderator: 
Clarence Tsui 
Senior Film Reviewer,
The Hollywood Reporter,
Hong Kong

 

Wang Yizhi
Founding Partner,
Hangzhou Fandao Investment Management Co., Ltd., 
China

Li Ning 
Vice General Manager, 
Wanda Media Co., Ltd, 
China

 

Zhang Wenbo
CEO of Bole Marketing, 
previous Vice President of New Classic Media Company,
China

This panel will consist of approximately 40 minutes of discussion among the panellists and 30 minutes set aside for Q&A. Topics to be covered will include the changing tastes of the Chinese audience and what seems to be “working” – and not – in China; the timing and approaches to project positioning in China; the role of social media, events and traditional advertising in the China market; and a case study of a successful marketing campaign for a Chinese film.

2:30pm – 4:30pm
Level 1, Singapore Pavilion – H02

BUSINESS MATCHING SESSION (FILM)

4:00pm – 6:00pm
Level 1, Red Lounge

KISA INTERACTIVE CONTENT 2013

4:30pm – 5:30pm
Level 1, Singapore Pavilion – H02

SINGAPORE HOUR

4:30pm – 6:00pm
France Pavilion – E02 & F02

THE FRENCH COCKTAIL

5:00pm – 6:00pm
Level 1, ATF Animation Lab

ATF ANIMATION LAB – NETWORKING SESSION

7:00pm onwards

RED CARPET FILM PREMIERE (BY RSVP ONLY)