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In Memoriam
IN MEMORIAM Obituary Profiles of Entertainment Industry Figures And The Legacies They Leave Behind ![]() Publicist Extraordinaire Warren Cowan
Cowan began working as a publicist while still at student at UCLA. One of his first clients was actress Linda Darnell. In 1950, he became a partner with Henry Rogers in the firm Rogers & Cowan, which grew to become the largest public relations agency in Los Angeles. Its clients included such stars as Danny Kaye, Kirk Douglas, Frank Sinatra, Tony Curtis, Shirley MacLaine and Elton John. In 1988, Rogers & Cowan was sold to British conglomerate Shandwick, and six years later Cowan set up a new company, Warren Cowan & Associates. Even though many of the stars whose careers he guided had faded from the scene, he continued to introduce new personalities to Hollywood, including Italian actor Roberto Benigni, who surprised all the pundits when he won the Best Actor Oscar for his performance in LIFE IS BEAUTIFUL. Cowan was a fixture of classic Hollywood and did not feel comfortable in today's "say-anything" press atmosphere, where the private lives of celebrities are open game for snoops and papparazzi. "The most important part of my work was to show loyalty", Cowan once said in an interview. "That quality is all but lost in today's Hollywood, and it is much the worst for it." Amen. Goodnight, Mr. Cowan. Sandy Mandelberger, In Memoriam Editor 16.05.2008 | In Memoriam's blog Cat. : Academy Award CDATA Cowan Danny Kaye Elton John Entertainment Entertainment Frank Sinatra General Electric Henry Rogers Human Interest Human Interest In Memoriam Joan Crawford Kirk Douglas Linda Darnell Los Angeles Oscar public relations Roberto Benigni Ronald Reagan Sandy Mandelberger Shirley MacLaine Tony Curtis UCLA Warren Cowan Warren Cowan Warren Cowan Warren Cowan & Associates PEOPLE
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Comments (1)
Get the story right
Dear Sandy Mandelberger, you posted picture of my friend writer Sidney Sheldon. Yes, he is also in Memoriam. Eva