8  Dannah Boyd, ethnographer and researcher of social media networks, questioning how new media and web2/0 are affecting film at a variety of levels

http://www.fest21.com/video/cinema_towards_the_audiences_of_tomorrow_speaker_dannah_boyd

9  Boyd Part 2  http://www.fest21.com/video/cinema_towards_the_audiences_of_tomorrow_speaker_dannah_boyd_part_two

10  Boyd Part 3 http://www.fest21.com/video/cinema_towards_the_audiences_of_tomorrow_speaker_dannah_boyd_part_three

11  Discussion Moderated by Colin Brown Editor in Chief of Screen International on how the fast evolving digital economy is shaping new roles for directors, producers and distributers while offering exciting opportunities to creators and audiences.

http://www.fest21.com/video/cinema_towards_the_audiences_of_tomorrow_discussion_lead_by_colin_brown_editor_in_chief_of_screen_international

 12 part 2 Discussion  http://www.fest21.com/video/cinema_towards_the_audiences_of_tomorrow_discussion_lead_by_colin_brown_editor_in_chief_of_screen_international_part_2

13 Part 3 Discussion

http://www.fest21.com/video/cinema_towards_the_audiences_of_tomorrow_discussion_lead_by_colin_brown_editor_in_chief_of_screen_international_part_3

14  Emmanuel Ethis, Sociologist in cinema and cinema audiences at University of Avignon closes with an analysation of "cinema practices."

http://www.fest21.com/video/cinema_towards_the_audiences_of_tomorrow_speaker_sociologist_of_cinema_emmanuel_ethis

Panelists Bios:

Danah Boyd, an ethnographer and social media researcher, used vivid examples to describe how American adolescents are using the internet to socialize and communicate and how remix and other forms of digital innovation are providing teens with the tools to engage and interact with content in new ways. For his part, sociologist Emmanuel Ethis, underlined the convivial nature of the film theatre in a presentation entitled « Cinema, the subtle art of the rendez-vous ». He also indicated that digital technologies render audiences more demanding by providing them with new ways of seeing, interpreting and communicating film experiences.    

Michael Gubbins, editor of Screen International, provided an overview of the digital landscape today and underlined the opportunities and challenges presented by the explosion of on-demand services worldwide. Adrian Sexton from Participant Productions (USA) highlighted the transforming relationship between content and technology and how it is creating new artistic forms as well as new financing, production and distribution business models. 

The Conference also featured a panel discussion moderated by Colin Brown, Editor in Chief at Screen International. Thomas Hoegh (Arts Alliance Media, GB), Neeraj Roy (Hungama Mobile, India), Bernard Collard (XDC International, Belgium) and François Yon (Films Distribution, France) participated in this discussion which shed light and brought contrasting views on the following themes: the deployment of digital networks, the digitization of content as well as new distribution and promotion platforms such as mobile phones. The panellists underlined the essential role that film festivals play in bringing films to market and supporting cinematographic creativity in this rapidly evolving digital landscape.  

The conclusions of this gathering will be presented by Philippe Dana (journalist) to the European Ministers of Culture on Saturday May 26th at a meeting with Viviane Reding, Commissioner responsible for Information Society and Media, on the occasion of the fifth   Europe Day in Cannes. The Ministers will examine and reflect upon the European Union’s motivation to seize the opportunities and face the challenges of the digital revolution. It will be a matter of ensuring an effective use of new distribution platforms and release windows to optimize the creation of European cinematographic works and to promote cultural diversity.
Watch out for the videos on this site.
And check for the 2 panels on May 23 and 25 about th efuure of cinema