Early today luxury brand Louis
Vuitton opened a new store (Louis Vuitton George Street Maison) in Sydney,
Australia, and this was followed up this evening with a VIP party with a healthy
amount of celebrities and other VIP's on hand, along with about 30 media
personnel covering the black carpet outside the building.
Vuitton opened a new store (Louis Vuitton George Street Maison) in Sydney,
Australia, and this was followed up this evening with a VIP party with a healthy
amount of celebrities and other VIP's on hand, along with about 30 media
personnel covering the black carpet outside the building.
The Louis Vuitton George Street
Maison, understood to have cost in the region of $10 million, will deliver
three-storeys of men's and women's fashion, plus "personalised services".
Maison, understood to have cost in the region of $10 million, will deliver
three-storeys of men's and women's fashion, plus "personalised services".
The iconic French fashion brand
enjoyed its VIP opening in Sydney earlier today with Australian actress Cate
Blanchett getting a bit of media rub off from the event today.
enjoyed its VIP opening in Sydney earlier today with Australian actress Cate
Blanchett getting a bit of media rub off from the event today.
Tonight many more celebs were
present with the list including Ronnie Wood (Rolling Stones guitarist), Melissa
Doyle, Miranda Kerr, Erika Heynatz, Delta Goodrem, Isabel Lucas, Megan Gale,
Laura Bingle, Heidi Middleton, Kerri-Anne Kennerley and Samantha Harris.
present with the list including Ronnie Wood (Rolling Stones guitarist), Melissa
Doyle, Miranda Kerr, Erika Heynatz, Delta Goodrem, Isabel Lucas, Megan Gale,
Laura Bingle, Heidi Middleton, Kerri-Anne Kennerley and Samantha Harris.
Company CEO Yves Carcelle was
on hand at both events, and was Oceania CEO Philip Corne.
on hand at both events, and was Oceania CEO Philip Corne.
Mr Corne advised the new
development had been a long time coming for the brand, which now has 10 stores
across the nation.
development had been a long time coming for the brand, which now has 10 stores
across the nation.
"We wouldn't commit to the
investment until we found the right space that allowed us to present the brand
as we should," he said.
investment until we found the right space that allowed us to present the brand
as we should," he said.
Corne understands that his
brand is high end luxury and not for everyone: "People have worked hard and are
rewarding themselves."
brand is high end luxury and not for everyone: "People have worked hard and are
rewarding themselves."
As Time magazine once said, it
was the French who "practically invented the notion of luxury in the 17th
century, and in the 18th century, when Marie Antoinette took up residence in
Versailles, and added her own twist to the genre". After conducting a survey on
global luxury, the magazine concluded Europeans regard "luxury as a means of
expressing their individuality and style while placing high authenticity and
pedigree".
was the French who "practically invented the notion of luxury in the 17th
century, and in the 18th century, when Marie Antoinette took up residence in
Versailles, and added her own twist to the genre". After conducting a survey on
global luxury, the magazine concluded Europeans regard "luxury as a means of
expressing their individuality and style while placing high authenticity and
pedigree".
In Sydney apparently there is a
group of cashed up consumers who don't mind spending up on luxury goods.
group of cashed up consumers who don't mind spending up on luxury goods.
A big congratulations to top
brass Yves Carcelle, Philip Corne, Jean-Baptiste Debains and their team for
putting on a great day and evening event.
brass Yves Carcelle, Philip Corne, Jean-Baptiste Debains and their team for
putting on a great day and evening event.
Louis Vuitton cool and hip
tips: we understand that the company sometimes creates very limited amounts of
personalised goods. How about a guitar case for Rolling Stones guitarist Keith
Richards, a surfboard and surfboard cover (what pro would actually use that) and
even a skate-board and cover (good luck with Maroubra Beach Skatepark local
boys). When LV talks "personalised services" and "personalised products", they
aren't kidding.
tips: we understand that the company sometimes creates very limited amounts of
personalised goods. How about a guitar case for Rolling Stones guitarist Keith
Richards, a surfboard and surfboard cover (what pro would actually use that) and
even a skate-board and cover (good luck with Maroubra Beach Skatepark local
boys). When LV talks "personalised services" and "personalised products", they
aren't kidding.
Websites
Louis Vuitton
Louis Vuitton (Australia)
Eva Rinaldi Photography
Flickr
Flickr
Eva Rinaldi Photography
Splash News
Media Man News
Music News Australia
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Eva Rinaldi 
