Relativity Media, LLC (RML) announced today it has significantly increased its digital footprint with the consolidation of its entertainment oriented, online properties under The Rogue Network banner. Key components of this move have been the formation of a movie and entertainment advertising network, entitled ‘The Movie Network’ and the recent acquisition of ARTISTdirect.com and the ARTISTdirect Network.
“The formation of The Rogue Network and this acquisition expand our digital footprint in a very big way,” said Ryan Kavanaugh, CEO of Relativity Media. “The expansion of our network coupled with our growing presence as a content provider gives us a meaningful avenue to engage fans and syndicate our content. We believe that this also presents a unique marketing advantage for our films and a great target audience for companies who focus on entertainment marketing.”
The formation of The Rogue Network (including iamrogue.com and the 2010 acquisition of ARTISTdirect.com) presents enormous content syndication and marketing opportunities for Relativity, its ROGUE film properties, and brands searching for unique content integration partnerships – existing and planned content on the site features special sneak peaks, behind-the-scenes, and exclusive footage as well as promotional contests providing unique set, premiere, and concert access to winners. Relativity plans to expand The Rogue Network through continued development and execution of online partnerships.
According to the most recent comScore tracking numbers for May 2010, the combined entity (currently named “ARTISTdirect Rogue Network”) receives 34.1 million unique visitors per month worldwide with 14.2 million unique visitors per month in the US. The Movie Network is currently ranked # 9 in the ‘Movies’ category in the United States. The ARTISTdirect music network is ranked # 8 in the US and # 10 worldwide in the ‘music’ categories.
This move propels RML and The Rogue Network further into the digital entertainment space, in terms of developing new revenue, syndication and marketing platforms in support of its movie releases. RML leverages their unique ability to touch all stages of the film cycle – from financing and script development, to cast/crew selection to on-set production to release – to allow users to become a part of this process through various access points.
ABOUT RELATIVITY MEDIA, LLC
Relativity Media, LLC is a media and entertainment company that focuses on creating, financing and distributing first class, studio-quality entertainment content and intellectual property across multiple platforms, as well as making strategic partnerships with, and opportunistic investments in, media and entertainment-related companies and assets. Relativity owns and operates Rogue, a company that specializes in the production and distribution of lower-budget genre films, which has had particular success within the horror genre with films including The Unborn and The Strangers. Building upon its foundation of financing and producing films, Relativity has grown to include music, sports and television divisions and the next-generation social network iamrogue.com. Relativity also owns and operates RelativityREAL, Relativity’s television arm, which has become one of the leading suppliers of reality television with more than 20 shows in episodic or pilot. RelativityREAL is run by Tom Forman; his past successes include Extreme Makeover: Home Edition and Kid Nation.
To date, Relativity has committed to, produced and/or financed more than 200 studio-quality motion pictures through 2014. Released films have accumulated more than $13.0 billion in worldwide box office revenue. Relativity’s recent films include Dear John, Brothers, The Wolfman, It’s Complicated, Zombieland, Couples Retreat, The Bounty Hunter and, most recently, Get Him to the Greek, Robin Hood and Grown Ups. Upcoming films for Relativity include The Fighter, Despicable Me, Charlie St. Cloud, Salt, Nanny McPhee 2, The Social Network as well as James Cameron's Sanctum in 3D and Wes Craven’s My Soul To Take in 3D. Twenty-nine of the company’s films have opened at No. 1 at the box office. Relativity films have earned 43 Oscar® nominations, including nods for Nine, A Serious Man, Frost/Nixon, Atonement, American Gangster and 3:10 to Yuma. Forty-eight of Relativity’s films have each generated more than $100 million in worldwide box-office receipts.
http://www.relativitymedia.com
ABOUT THE ROGUE NETWORK
ROGUE is a lifestyle brand that appeals to an audience with a passion for and a desire to participate in shaping the future of entertainment. The ROGUE Network’s digital media assets include the IMAROGUE.COM and ARTISTdirect.com websites, the ARTISTdirect Rogue Network, and The Movie Network. ROGUE’s flagship web-site, IAMROGUE.COM, is an innovative media content site at the hub of The Rogue Network, which according to the most recent Comscore tracking numbers for May 2010, the (currently named) “ARTISTdirect Rogue Network” receives 34.1 million unique visitors per month worldwide with 14.2 million unique visitors per month in the US. ROGUE is a division of Relativity Media, LLC.
http://www.iamrogue.com
http://theroguenetwork.net
http://themovienetwork.net
ABOUT ARTISTDIRECT.COM
ARTISTdirect.com is the premier destination for all things related to music and film and their artists. Through its rich, multimedia repository of contextually relevant information and entertainment, ARTISTdirect.com creates deep connections between artists and fans that deliver benefits to both the entertainment consumer and the entertainment industry. Featuring the latest hit videos, streams, free downloads, breaking news, in-depth interviews with musicians, actors, filmmakers and film score composers, a huge data base filled with biographies and discographies plus hard-to-find information, as well as CDs, concert and movie tickets for purchase, ARTISTdirect.com is the ultimate resource for anyone with an appetite for finding new and interesting content about their favorite artists and their music and films. For more information please visit http://www.artistdirect.com.
Chatelin Bruno 
