From images to action, the BWF joined forces with selected partners to create a platform assembling filmmakers, writers, scientists, environmentalists and project leaders to explore and activate palpable initiatives to preserve and protect the planet. The Better World Endowment Fund is composed of a team of world-class experts, influencers and activists from the business, academia, media and entertainment industries. This tribe of highly - influential people is continuously connected digitally and meets periodically during high-level global events. The fund's team is selecting the best personnalities and innovative leaders of the world that make the world a better place.

During the Gala industry veterans were awarded, including the Movie that Matters Award (to ENOUGH! Lebanon's darkest hour and The Sound of Us), charity auction for the children of Lebaonon with Real de Madrid star footballer Marcelo Vieira soccer shoes and signed football...and a fashion show...

Manuel Collas de la Roche (BWF), Daizy Gedeon (director), filmfestivals.com founder Bruno Chatelin

Barry Alexander Brown at Better World Fund Gala (Photo Credit Gene Chang PR)

Kiera Chaplin, Michel Moawad, Manuel Collas de La Roche, Marcelo Vieira, Clarice Alves

This year in Cannes The mastermind  gathered esteemed panelists to brainstorm, propose, analyze and decide on specific actions, platforms, initiatives for women’s rights and/ or campaigns to collectively support to foster climate adaptation, sustainable energies, blue economy globally.

The objectives were met and the gala and the keynotes received an impressive press coverage.

See attached press book.