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belefant


The 60 Second Director is your source for directing tidbits –– bite sized lessons on filmmaking, created by Brian Belefant, the award-winning commercial director.
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A story about a fish. Let it be a lesson to you.

user
  A couple of years ago my parents, like a lot of elderly people, suddenly took to cruises. And in order to share their new-found love, they insisted that my wife and I join them on one. My wife and I, just so you know, are more accustomed to kayaking the headwaters of the Amazon than standing in line at the floating buffet, so when we got an opportunity to take part in one of the "activities", we jumped. We went snorkeling. ...

Genius or stupidity? It might be both.

user
There's a rumor swirling around the blogosphere regarding a front-page story in The New York Times on June 9th about Chevy. I mean, Chevrolet. Apparently, a memo was issued that week urging employees –– the ones that are left –– no longer to refer to their employer as Chevy. “We’d ask that whether you’re talking to a dealer, reviewing dealer advertising, or speaking with friends and family, that you communicate our brand as Chevrolet moving forward,” said the memo, whi...

Here I go again, picking on poor Wieden + Kennedy.

user
  I feel like I need to start this post by backpedaling. Wieden + Kennedy is one of the greatest ad agencies in the history of advertising. They've done incredible work over years –– some of the most persuasive, iconic, spectacular advertising that truly moved the marketing communication business forward. And no, I'm not just talking about the "old" Wieden + Kennedy. Last year's  Old Spice work is nothing short of spectacular. Their 'The Man Your ...

See? Somebody else thinks I'm pretty swell (not you, Mom).

user
If you're not familiar with pdnonline.com, now would be a great time to check it out. Why? Well, they're the go-to resource for a ton of really talented photographers I'm honored to be among. But more important, they wrote a nice article about me. Please check it out. The article. You can get to it via http://www.pdnonline.com/pdn/content_display/photoserve/surveillance/e3i9b6b41a3894c84cfe790d7a1752e7c35?pn=1. When you're done reading all about my exploits, take a c...

When is a boondoggle not a boondoggle?

user
A lot of people in the advertising business think of a boondoggle the way the Supreme Court thinks of porn –– they can't define it, but they know it when they see it. I don't think it's that hard to draw the line. It all comes down to responsibility. If you're doing something you honestly intend to help your client, you're not engaging in boondogglery. If you're doing something for your own personal gratification at the expense of your client, you are. Take me, for exam...

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