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The I Love New York Short Film Competition

Official Rules

Travel Prizes include round trip coach airfare from the airport nearest Winner's residence and

from which JetBlue regularly flies, to the designated location to which Jet Blue regularly flies.

Additional travel costs other than specifically stated herein are the sole responsibility of

Winner. Sponsors reserve the right, at their discretion, to substitute coach train, bus, and/or

hired car travel for air transport, as appropriate, for Winners residing in reasonable proximity

to designated prize location.

1. How to Enter.

The I Love New York Short Film Competition ("Contest") is looking for innovative video

interpretations of what you love about New York! To enter a video in the Contest, log on to

http://www.metacafe.com/iloveny ("Web Site") during the Contest Entry Period (defined

below), click on the "Upload Your Video" link to go to the Contest's upload page and follow

the instructions. If Entrant is not an existing Metacafe.com user, he/she will be required to

create a free account with Metacafe.com and agree to the Metacafe Terms of Use, located at

www.metacafe.com/usage_rules, and the Metacafe Privacy Policy, located at

http://www.metacafe.com/privacy/. Once registered with Metacafe.com, Entrant must

click the "Official Rules" link from the Web Site, review these Official Rules and, if in

agreement check the box indicating "I Accept these Rules & Regulations", complete the

required registration fields (First Name, Last Name, Street, City, State, Postal/Zip, Phone

Number, email address, Date of Birth and Gender) and click "Submit." Each Entrant under 19

years of age who has not reached the age of majority in his or her home state by the date of

entry must check a box indicating that he/she is a minor and submit a Parental Release Form

before entering, as described in Section 5 below.

For each video entered (including all entry information provided thereto, hereafter, each

video entry submission will be referred to as a "Video Submission"), the Entrant must specify

which one (1) of the following six (6) New York regions (each, a "Region," and collectively,

the "Regions" (or multiple regions), is depicted in the Video Submission. Please note that an

Entrant must pick "Statewide" if the Video Submission is shot in more than one region:

i. Western Region (Allegany, Cattaraugus, Chatauqua, Orleans, Genesee,

Wyoming, Niagara, Erie Counties)

ii. Central Region (Schoharie, Montgomery, Otsego, Oneida, Madison,

Chenango, Broome Counties, Onondaga, Cortland, Cayuga, Tompkins,

Tioga, Wayne, Seneca, Schuyler, Chemung, Monroe, Ontario, Yates,

Livingston, Steuben Counties)

iii. Northeast Region (Albany, Rensseleaer, Schenectady, Saratoga, Washington,

Warren, Fulton, Herkimer, Lewis, Hamilton, Essex, Franklin, Clinton, St.

Lawrence, Jefferson, Oswego Counties)

iv. Southeast Region (Westchester, Rockland, Orange, Putnam, Dutchess,

Columbia, Sullivan, Ulster, Greene, Delaware Counties)

v. Long Island Region (Suffolk, Nassau Counties)

vi. New York City (New York, Queens, Bronx, Kings, Richmond Counties)

vii. Statewide (More than one region)

Next, Entrant must check the applicable box next to each prizing category in which he/she

would like his/her Video Submission to be entered and for which he/she is also eligible for

entering, including any or all of the following:

• New York Wonders (any film shot entirely within one of the six regions of

New York as defined above - no Statewide Video Submissions eligible);

• Student Filmmaker (any film created by a student enrolled part or full time

in an accredited undergraduate or graduate institution of higher learning

within New York State; and/or

• Young Filmmaker of Distinction (any filmmaker 18 years of age and under

by the date of entry).

After Entrant has successfully entered this information, he/she must click "Upload Your

Video" and follow the instructions to upload the Video Submission.

Entrants may be required to provide proof of eligibility via upload, email or mail (e.g. for

school enrollment) at Sponsors' sole discretion and request.

2. Video Submission Specifications:

In order to be eligible, each Video Submission must comply with the Official Rules, including

the following:

• Each Video Submission must be approximately :60 seconds (a Video Submission

slightly more or less than 60 seconds may be accepted upon the discretion of the

Sponsor)

• Each Video Submission must be shot entirely in New York State
• Files must be a maximum of 100 MB and be in one of the following file formats:

MPEG, MPG, MPE, AVI, WMV, WMF, ASF, M1V, DIVX, MOV, MP4, FLV, 3GP,

RM, RMVB, RV, RAM and MKV

• Submissions must be in English or with English subtitles
• Each Video Submission must include as an opening credit the name, address,

contact number, email and/or mailing address of the Entrant and the categories

for which the Video Submission is being entered. The opening screen will not

count in the :60 second time allocation.

• Entrants may be required to provide proof of eligibility for any category entered.

Video Submissions which do not reasonably correspond to the theme of "Show us what You

Love about New York State" may be disqualified. Sponsor reserves the right to cancel or

modify this Contest, or not publish any Video Submission, in the event an insufficient

number of entries are received that meet the eligibility requirements.

3. Conditions of Submission.

Entering a Video Submission constitutes the Entrant's consent to irrevocably assign and transfer

to the Sponsors any and all rights, title and interest in and to the Video Submission, including but

not limited to all intellectual property rights. Each Entrant agrees and acknowledges that

Sponsors may use, publish, display, adapt, edit and/or modify any Video Submission in any

way, in whole or in part, including without limitation, in commerce for advertising and publicity

purposes, in any and all media now known or hereafter developed (including without limitation

on Sponsors' and their partners' websites), worldwide, without limitation or compensation to the

Entrant, and without right of notice, review or approval.

Additionally, Entrant warrants and represents the following with respect to his/her Video

Submission: (a) Entrant is the sole and exclusive owner of the Video Submission; (b) the

Video Submission and any elements appearing therein, including without limitation music,

audio, speech/voiceovers, stills, video, supers, or other audiovisual materials used, are 100%

original, created and performed by Entrant or in the public domain; (c) the Video Submission

will not infringe on any intellectual property, publicity, personal or other legal or moral right

of any third party; and (d) any third parties appearing in the Video Submission have granted

Entrant the appropriate consent to use his/her likeness as contemplated by these Official

Rules and that by submitting any Video Submission that contains the image or likeness of

any person other than Entrant, Entrant hereby represents and warrants that Entrant has

obtained and shall provide such written permission to the Sponsors upon request. Sample

releases are provided at www.metacafe.com/iloveny.

Video Submissions may not contain depictions of other third party artistic works, copyrights,

trademarks/trade names, logos, or similar brand identifying marks, or that otherwise depict

illegal, dangerous or unsafe activity, or activity that is obscene or inappropriate (including,

without limitation, by including a negative image of New York State).

4. Start/End Dates.

Contest begins at 12:01 AM Eastern Time on Sunday, June 1, 2008 and ends at 11:59PM

Eastern Time on Tuesday, July 15, 2008 ("Contest Period").

5. Eligibility.

Participation open only to legal residents of the fifty United States (except for residents of

Arizona, Connecticut, Maryland, North Dakota, or Vermont) or the District of Columbia who

are at least 14 years old by date of entry; provided that each potential Entrant between the

ages of 14 and 19, who has not yet reached the age of majority in his or her home state, may

only enter the contest upon receipt of such a signed Release by such Entrant's parent/legal

guardian. Parental Release forms are available for download starting June 1, 2008 at

www.metacafe.com/iloveny and must be completed by a parent or guardian. Completed

parental release forms must be either 1) emailed to ILoveNY@cegny.com, 2) faxed to 212-426-

7002 attention I Love New York Short Film Competition or 3) mailed to I Love NY Short Film

Competition, 450 Park Avenue South, 5th Floor, New York, NY 10016. Completed parental

consent forms sent via email or fax must be received by the Sponsors by 11:59 PM on

Tuesday, July 15, 2008, and those sent by mail must be postmarked by 11:59 PM on Tuesday

July 15, 2008 and received by Sponsors by 11:59 P.M. on Friday, July 18, 2008.

This Contest is void in Arizona, Connecticut, Maryland, North Dakota, and Vermont,

outside of the remaining states of the United States and outside of the District of

Columbia, and where prohibited, taxed or restricted by law. Employees, officers &

directors of the New York State Department of Economic Development, Empire State

Development Corporation and The Governor's Office for Motion Picture and Television

Development ("Sponsors") and, as applicable, each of their affiliates, partners, dealers,

advertising and promotion agencies, manufacturers or distributors of Contest materials,

Contest judges and agencies involved in the administration, development, fulfillment and

execution of this Contest and each of their immediate families (parents, children, siblings,

spouse) or members of the same household (whether related or not) are not eligible to enter.

All federal, state and local laws and regulations apply.

Each Entrant must have a valid email address. Limit ten (10) Video Submissions per

person/email address. No automated entry devices and/or programs permitted. All Video

Submissions become the sole and exclusive property of the Sponsor and receipt of entries

may not be acknowledged or returned. Sponsor is not responsible for lost, late, illegible,

stolen, incomplete, invalid, unintelligible, postage-due, misdirected, technically corrupted or

garbled entries, which will be disqualified, or for problems of any kind whether mechanical,

human or electronic. Only fully completed Video Submissions are eligible. Proof of

submission will not be deemed to be proof of receipt by Sponsor.

6. Judging/Judging Criteria.

PRE-SCREENING ROUND

All Video Submissions will be first pre-screened by a panel developed by the Sponsor that

has appropriate knowledge and experience to apply the judging criteria (the "Pre-Screening

Judges"). Video Submissions will be pre-screened based on the following equally-weighted

judging criteria (the "Judging Criteria"): (a) ability to communicate the beauty, diversity,

and/or geography of New York State through video; (b) effectively showcasing unique

features and off-the-beaten path places of interest in NY; and (c) general originality,

creativity, and overall impression. In the event of a tie between two or more Video

Submissions to go on to the Finalist Round or to win a New York Wonders Prize, all such

tied Video Submissions will be judged by an additional pre-screening Judge selected by

Sponsor, who, using the judging criteria, will break the tie.

The highest scoring Video Submission in each of the six (6) Regional categories will each be

declared a New York Wonder Winner, subject to eligibility restrictions set forth herein. The

six (6) New York Wonder Winners' Video Submissions will also be entered as six of the

fifteen Grand Prize Finalists (see below).

Finalists for each other prize category will be selected as follows:

The fifteen (15) Grand Prize Finalists will include the nine (9) highest scoring Video

Submissions, as well as the six (6) New York Wonders Winners, subject to the category's

eligibility requirements set forth herein.

The ten (10) Student Filmmaker Finalists will include the ten (10) top scoring Video

Submissions, subject to the category's eligibility requirements set forth herein.

The five (5) Young Filmmaker Finalists will include the five (5) top scoring Video

Submissions, subject to the category's eligibility requirements set forth herein.

FINALIST ROUND

Each of the Finalists set forth in the Pre-Screening Round will then be re-judged according to

the Judging Criteria set forth above, by a panel of "Distinguished Judges" (the "Pre-screening

Judges" and "Distinguished Judges", collectively, are the "Judges") - made up of

professionals in the arts, entertainment, film, and media industries, who will each have the

appropriate knowledge and experience to apply the Judging Criteria. The highest scoring

eligible Video Submission in each of the Grand Prize, Student Filmmaker and Young

Filmmaker categories will be deemed the Winner of its respective category. In the event of

a tie, the Sponsor will appoint a judge who has the appropriate knowledge and experience to

apply the judging criteria to break the tie.

Additionally, all fifteen (15) Grand Prize Finalists will be eligible for the Viewer's Choice

Award, which will be selected by an online vote, to be hosted on NYPost.com, beginning on

or after August 1, 2008 through August 31, 2008, in which online voters are instructed to

select the one (1) Video Submission out of the fifteen (15) posted Grand Prize Finalists that

best meets the Judging Criteria as set forth above. The eligible Video Submission with the

highest on line voting score will be awarded the Viewer's Choice Award. Online voters may

be required to register with NYPost.com. In the event of a tie the Sponsors will appoint a

judge that has the appropriate knowledge and experience to apply the judging criteria to

break the tie.

By entering the Contest, each Entrant fully and unconditionally agrees to be bound by these

Official Rules and the decisions of the Judges, which will be final and binding in all matters

relating to the Contest. All Judges reserve the right, in their sole and absolute discretion, to

disqualify any Video Submission that is inappropriate for any reason, including without

limitation, for depicting or mentioning sex, violence, drugs, alcohol and/or inappropriate

language.

7. Prizes.

Prize

Level

Eligible

Entrants

Prize Approximate

Retail Value

(ARV)

No. of

Prizes to

be

Awarded

Total

ARV

Sony Professional HD

Camcorder with assorted

accessories

$3,700

Scholarship to attend a

filmmaking workshop

$1,500 tuition

Grand

Prize

All Entrants

Round-trip tickets for

winner and guest on

JetBlue to attend

workshop

$1,400

1 $6,600

Mentorship experience

with Doug Liman

$100

Sony HD Camcorder

with assorted accessories

$1,500

Student

Filmmaker

Entrants

(Persons

enrolled in an

accredited

undergraduate

or graduate

institution in

New York

State)

Film Screening with NY

Post Film Critic

$25

1 $1,625

Young

Filmmaker

Distinction

Entrants

between 14 and

18 at time of

entry

Sony HD Camcorder

with assorted accessories

$1,500

1 $1,500

Getaway Weekend to a

NYS Film Festival in

2009, to include two (2 )

nights double occupancy

standard hotel room,

entry for two (2) persons

to festival and one (1)

dinner up to $75 dollars

$625

Sony HD Camcorder

with assorted

accessories)

$1,500

Viewer's

Choice

All Entrants

One pair of round-trip

tickets on JetBlue from

major hub city in the

United States to closest

airport near festival site

serviced by JetBlue

$1,400

1 $3,525

Getaway Weekend to a

NYS Film Festival in

2009, to include two (2 )

nights double occupancy

standard hotel room,

entry for two (2) persons

to festival and one (1)

dinner up to $75 dollars

$625

NY

Wonders

All Entrants

One pair of round-trip

tickets on JetBlue from

major hub city in the

United States to closest

airport near festival site

serviced by JetBlue

$1,400

6 (One

Winner

per

Region)

$2,025

All travel prizes are for Winner and one (1) guest. Winner's guest must be 18 years of age or

older and have reached the age of majority in his or her home state, unless the Winner is the

parent/legal guardian of the guest. If any Winner is considered a minor in his/her

jurisdiction of residence, such Winner must travel with his or her legal guardian or parent.

Guest may be required to sign and return Release of Publicity/Liability as directed by

Sponsors, where legal. Travel includes round trip coach airfare from the airport nearest

Winner's residence and which JetBlue regularly flies from, to the airport nearest the

designated Prize location to which Jet Blue regularly flies, as well as one (1) standard

double occupancy hotel room accommodation for stated number of nights. Sponsors

reserve the right, at their discretion, to substitute coach train, bus, and/or hired car travel for

air transport, as appropriate, for Winners residing in reasonable proximity to Prize location.

Trips must occur on dates specified or must be completed by stated date, as applicable. Any

designated travel dates are subject to change. Winner and guest must travel on the same

itinerary. All travel arrangements and itinerary are at Sponsors' discretion. All travel

expenses not specifically listed here (including, but not exclusively, mentorship

experience with Doug Liman, Film Screening with New York Post Film Critic, ground

transportation during weekend getaways) are Winner's responsibility. All Jet Blue travel

prizes are subject to Jet Blue's travel restrictions located at www.Jetblue.com. Scholarship

Prize does not include room and board. All living arrangements in connection with the

scholarship award are the sole responsibility of Winner.

All Prizes are non-transferable. No substitutions or cash redemptions, except that Sponsors

reserve the right to substitute prize of equal or greater value. All federal, state, and local

taxes and all other costs associated with the acceptance and/or use of the prize, not specified

herein, are the sole responsibility of the each Winner. Arrangements for prize delivery will

be performed after Winner validation. In the event that there are fewer eligible entries than

the number of prizes available, the balance of the remaining prizes will not be awarded.

8. Notification.

Finalists and Winners will be notified by mail and will be required to sign and return, where

legal, an Affidavit of Eligibility, Liability/Publicity Release and/or rights transfer document

within five (5) days of Finalist and/or prize notification, as applicable. Additionally, before

receipt of Finalist status and/or prize or at any time after entry at the discretion of the

Sponsors, Entrants, potential Finalists and Winners may be required to provide releases from

any and all third parties appearing in their respective Video Submissions and/or any third

party rights holder to content contained therein, to the Sponsors. If any potential Finalist or

Winner is considered a minor in his/her jurisdiction of residence, Affidavit of Eligibility,

Liability/Publicity and rights transfer document must be signed by his/her parent or legal

guardian. If any potential Finalist or Winner cannot be contacted within five (5) calendar

days of first notification attempt, if any prize or Finalist/prize notification is returned as

undeliverable, if any potential Finalist or Winner rejects his/her Finalist status or prize, as

applicable, or in the event of noncompliance with these Official Rules, such Finalist status

and/or prize, as applicable, will be forfeited and may be awarded to the Video Submission

with the next highest score.

9. Conditions.

Sponsors shall not be liable or responsible in the event any Video Submission is not used for

any reason. Video Submissions may be cut, edited, reformatted, rearranged, combined with

other materials and/or otherwise modified, in Sponsor's sole and absolute discretion. Any

and all federal, state and local taxes are the sole responsibility of the winners. Participation in

Contest and acceptance of prize constitutes each Winner's permission for Sponsors to use

his/her name, address (city and state), likeness, photograph, picture, portrait, voice,

biographical information, Video Submission and/or any statements made by each Winner

regarding the Contest or Sponsors for advertising and promotional purposes without notice

or additional compensation, except where prohibited by law. By participating, each Entrant

and Winner agrees to release and hold harmless Sponsor, its advertising and promotion

agencies and each of their respective parent companies, subsidiaries, affiliates, partners,

representatives, agents, successors, assigns, employees, officers and directors (collectively,

the "Sponsor Releasees"), as applicable, from any and all liability, for loss, harm, damage,

injury, cost or expense whatsoever including without limitation, property damage, personal

injury and/or death (collectively, "Losses"), which may occur in connection with, (i)

preparation for, travel to, or participation in Contest, (ii) possession, acceptance and/or use

or misuse of prize; and (iii) participation in any Contest-related activity. Entrants further

agree to release and hold harmless Sponsor Releasees from any Losses arising out of

Sponsors' use of the Video Submission, including without limitation any claims based on

publicity rights, defamation, invasion of privacy, copyright infringement, trademark

infringement or any other intellectual property-related cause of action thereto. Entrants who

do not comply with these Official Rules, or attempt to interfere with this Contest in any way

shall be disqualified.

10. Additional Terms.

Any attempted form of entry other than as set forth in Section 1 above is prohibited; no

automatic, programmed; robotic or similar means of entry are permitted. Sponsors, its

affiliates, partners and promotion and advertising agencies are not responsible for technical,

hardware, software, telephone or other communications malfunctions, errors or failures of

any kind, lost or unavailable network connections, web site, Internet, or ISP availability,

unauthorized human intervention, traffic congestion, incomplete or inaccurate capture of

entry information (regardless of cause) or failed, incomplete, garbled, jumbled or delayed

computer transmissions that may limit one's ability to enter the Contest, including any injury

or damage to participant's or any other person's computer relating to or resulting from

participating in this Contest or downloading any materials in this Contest. Sponsors reserve

the right, in their sole discretion, to cancel, terminate, modify, extend or suspend this Contest

should (in its sole discretion) virus, bugs, non-authorized human intervention, fraud or other

causes beyond its control corrupt or affect the administration, security, fairness or proper

conduct of the Contest. In such case, Sponsors will select the winners from all eligible entries

received prior to and/or after (if appropriate) the action taken by Sponsors. Sponsors reserve

the right, at their sole discretion, to disqualify any individual it finds, in its sole discretion, to

be tampering with the entry process or the operation of the Contest or web site. Sponsors

may prohibit an entrant from participating in the Contest or winning a prize if, in Sponsors'

sole discretion, they determine that said Entrant is attempting to undermine the legitimate

operation of the Contest by cheating, hacking, deception, or other unfair playing practices

(including the use of automated quick entry programs) or intending to annoy, abuse,

threaten or harass any other Entrants or Sponsors' representatives.

CAUTION: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE ANY WEB

SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE A

VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE

MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH

PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.

11. Use of Data.

Sponsors will be collecting personal data about Entrants online, in accordance with the

following privacy policy, which Entrant's must review and accept:

http://www.iloveny.com/TermsConditions.aspx. By participating in the Contest, Entrants

hereby agree to Sponsors' collection and usage of their personal information and

acknowledge that they have read and accepted Sponsors' privacy policy. By entering this

Contest, Entrant must also agree to the metacafe.com privacy policy, located at

www.metacafe.com/privacy.

12. List of Winners.

To obtain a list of winners, send a self-addressed, stamped envelope between October 1, 2008

and October 15, 2008 to: I Love New York Short Film Competition, Attn: Winner's List

Request, 450 Park Avenue South, 5th Floor, New York, NY 10016.

13. Sponsors.

New York State Department of Economic Development, 30 South Pearl Street, Albany, NY

12245; Empire State Development Corporation, 633 Third Avenue, New York, NY 10017.

nterpretations of what you love about New York! To enter a video in the Contest