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Cinema decline? Don't believe flawed research

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There’s a memorable scene in Duck Soup when one of the Marx Brothers, who when caught red-handed while engaged in skullduggery, asks a witness, “Who are you going to believe, me or your own eyes?” It’s a marvelous metaphor for those perplexing times in life when a common sense observation conflicts with information from a third party. A few weeks ago, a reputable syndicated researcher reported its findings that 35% of consumers in a survey responded that they go to fewer movies over th...
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