Buzz is one of those things that makes a film festival a festival. I'm not talking here about the kind of buzz to be found at a late-night after-party or a pre-event happy hour, but the kind of buzz that's audible, that you hear while standing in line, that you can't help but hearing from pass-wearers strolling the sidewalks. It's the kind of buzz that you hear when selecting which film to see next or the kind of buzz that programmers try to overhear when slotting in new screenings of popular fi...

  This panel in Cannes will examine how film festivals around the world and entertainment brands, films, music can make the best of video sharing platforms to better market their events, have them stand out from their competition. Some of the most cutting edge marketers from the film, music industry will share their experiences and give examples of marketing best practices for every budget. The internet is no longer just about having a website: community interaction, marketing buzz, v...