For the filmmakers of The Mighty Macs, last weekend's highest grossing limited release film, Facebook put a new spin on film marketing by offering advertisers the ability to target consumers based on their 'Favorites.' The strategy is simple: target an audience based on the 'Favorite films' posted on their Facebook page, then deliver a compelling message that informs them that there is a new film that is just like their favorite movie."If you know what a Facebook user's favorite films have been ...

 by Marc HalperinToday , Wednesday was the opening of our first Cannes as working press. We have attended almost every year since 2001 working in the Film Market. Wednesday started and ends with Robin Hood. Press screenings were held in the morning but with some press reviews already out in the States it was more important to attend the press conference. A typical media circus. We arrived at the event early to make sure we were inside where we ran into many of our press friends from around the...

G-Technology have created the perfect assistant to your next film production – the G-DRIVE mobile USB andG-DRIVE mobile – perfect for storing all your stills, music, documents and graphic files in a Mac-styled, pocket-sized design. Launched in Europe at this week’s Broadcast Video Expo and Production show 2010 in London, they are available initially as an exclusive from your Apple Store. Both drives weigh less then 250g and mean that you can store up to 500GB of precious ...