The action camera market, previously dominated by GoPro now has new products pouring in from Sony, Contour, and JVC that are smaller in size and action-ready than ever before. The film industry has recently discovered the value of the smaller, more convenient DSLR cameras, which enable shooting from small cramped spaces or compromising locations – for the action camera crowd, however, size has always been a non-negotiable. When free-skiing powder in Utah, snowboarding in Verbier...

GoPro, the world's best selling wearable HD camera company, is celebrating the success of its world famous HD HERO® line of wearable and gear mountable sports cameras by launching a national TV campaign comprised of 16 action sports commercials, nearly all of which are consumer generated. The commercials were shot entirely with the HD HERO camera, which sells for $179-$299 in retail stores including Best Buy, REI, and Cycle Gear as well as online at GoPro.com. The :30 spots feature GoPro custom...

By Rhiannon Hobbins, Festival Manager I was in serious post-festival daze when I first watched G-Technology’s “Faces of the Festival” film. And I’ve got to admit that I was truly impressed. Sure, it brought back great memories from the festival. But the image quality was amazing and I was intrigued to learn that they filmed it all on a SLR camera. Surely SLR cameras are just for still photography, I thought? After a little investigation, I was surprised to learn tha...