For the filmmakers of The Mighty Macs, last weekend's highest grossing limited release film, Facebook put a new spin on film marketing by offering advertisers the ability to target consumers based on their 'Favorites.' The strategy is simple: target an audience based on the 'Favorite films' posted on their Facebook page, then deliver a compelling message that informs them that there is a new film that is just like their favorite movie."If you know what a Facebook user's favorite films have been ...

Three days after the Margaret Mead Film & Video Festival wraps up on November 11, the Big Apple Film Festival kicks off downtown, leaving plenty of time to change out of Berkinstocks and into those Tory Burches. Now entering its fourth year, BAFF showcases New York indie cinema in addition to work from elsewhere in the country and world. Some 54 titles—ginned from 600 submissions--will be screened from November 14th to 17th at Tribeca Cinemas.Opening the four-day bash are two directorial debu...