Davide Campari (1867-1936) represents a key figure in the history of Campari Group and its development in the early decades of the 20th century. A true innovator, he immediately understood the power of the arts through new and innovative communication forms where the products of the company became part of iconic works of art. Countless are the collaborations with important artists of the period: Fortunato Depero, Marcello Dudovich, and Bruno Munari are only few of the masters which Davide Campari has nurtured and collaborated with. Davide Campari was a pioneer and patron of the arts throughout his life. And thus the name of this award, which supports unique talent and great achievements, is a natural celebration and continuation of that same spirit.