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My DORITOS Superbowl Commercial Contest Entry

Here is the link to the commercial I submitted to the DORITOS Superbowl commercial contest. I would be pleased to have you take a look and rate it.

 

https://www.youtube.com/doritos?x=us-en_submissionsphase_12437_

 

Here is the underlying rationale, if you care to read it:

It is basically a silent movie with music.

My personal project goals where, it had to be:

-           Different

-           Simple

-           Fast

-           With sexual innuendo

Different – 99.9% of the completion is going to do their DORITOS joke du jour, so I didn’t want to go there. Different is better.

Simple – lowest possible production cost, like zero

Fast – I started 44 hours before the deadline and finished 12 hours before the deadline and I did some 5 or so different versions

Sexual Innuendo – sex sells and is not the “joke du jour” that others will use so it will be different. If DORITOS wants the joke then I was wrong. If they want something different, I may have eliminated 99.9% of the competition. I think different is better, but they are the judge.

 

Thank you,

Jim Hawk

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About James W. Hawk - filmmaker

Hawk James W.
(HawkMedia Studios / HawkFilme / OldMan Hawk Film)

James "Jim" W. Hawk was born in New Eagle, Pennsylvania. He is of German, Irish, Scottish and Native American (Seneca) decent. At the age of three, he was moved to Cleveland, Ohio. In 1972, he pursued a career in industrial sales and marketing with a Fortune 500 company which resulted in he and his family being relocate to Rochester, New York, South Bend, Indiana and finally, New Haven, Connecticut.

Jim's first independent film project was a two hour and four part documentary called The Old School Roadster on a Budget featuring Larry, a local car guy who built a Roadster in his garage. It was aired on television stations throughout Connecticut. The next project was a commercial for Doritos. The winner of the contest would have their entry shown during the Super Bowl. He didn't win, but he made an outstanding creative work nonetheless. Having these under his belt, he needed the next greater challenge...he wanted to make a short narrative film.

Jim wrote, produced and directed Alpha to Omega: Part 4 with limited resources, but plenty of ingenuity. He wanted to keep it simple so he developed a story line and screenplay featuring the last man on Earth. After lots of work and some luck finding resources, it all came together as his first narrative short film.

Since that time, he has produced, written and directed several short films, documentaries, music filmes commercials and industrial presentations. He has also worked for the Connecticut Film Industry Training Program for two years as an Associate Producer and Director of the "behind the scenes" film of the program for four years. He has been interviewed on television regarding the making of one of his short films. He has had several minor acting parts in independent films. He has taken filmmaking classes at Quinnipiac University. He has had his films shown at film festivals, on local television and at other public venues.

He is always either planning, producing or searching for his next greater challenge.


United States



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