The panel will take place:  May 21: 3pm  to 4pm Short Film Corner: Screening Room
Invitation event RSVP press@filmfestivals.com

From Janet Murray's Holodeck to Lev Manovich's Database Cinema, the interactive narrative represents the "holy grail" of the interactive medium. For some, the pleasure derived from interactive stories is found in the theorizing of them. For others such pleasure has yet to be found in mainstream practice.
Indeed, today, most traditional entertainment companies are focussed on the distribution possibilities of the interactive medium alone, paying close attention to the creation of short-form, linear, non-interactive stories for web and mobile delivery.
Neither the experiments in research labs, nor the "movies on mobile" really explain what we can expect from this potential form of interactive entertainment -- the mainstream interactive narrative experience. What is it? Is it even possible? Are there any good examples of it?
This hour-long workshop will look at best practice examples of interactive cinema from around the world. And will carefully deconstruct the creation of some of them paying close attention to how such interactive films get made -- the development & production process; the tools & platforms used for creation; and their distribution.

The workshop will be run by Ana Serrano, Director CFC Media Lab.

Ana Serrano Bio
As director of CFC Media Lab, she provides strategic leadership, fiscal development, program design and creative direction for all of the Centre’s new media initiatives, including the development and production of a diverse range of critically acclaimed interactive narrative prototypes.

In 2003, Ana was recognized for her contribution to Canada’s new media industry with three Canadian New Media Awards including Industry Advocate of the Year, New Media Educator of the Year and New Media Visionary. In addition, she was selected to be the sole Canadian expert panel member for the 2003 and 2005, World Summit Awards, part of the United Nations’ World Summit on the Information Society.

She has also co-developed the Bell Globemedia Content Innovation Network, a partnership with the Banff Centre for the Arts and L’INIS, thus founding the Interactive Project Lab, a unique alliance of knowledge, resources and funding fostering the creation of innovative projects and viable start-up new media companies.

In 2000, Ana produced the Great Canadian Story Engine Project, a national tour and bilingual website that serves as an interactive storytelling community where all Canadians can share personal stories about their experiences in Canada.In 2004, she created Canada’s first interactive feature film program designed to create, develop, produce, distribute and market long form interactive narrative works.

Ana is currently producing the Interactive Narrative Feature Program’s (INFP) first project, in co-production with the National Film Board.Named one of Canada’s 100 Canadians to watch in McLean’s Magazine, Ana is active on the boards of Artscape, Laidlaw Foundation, M3F, and several start-up companies focussed on interactive entertainment and adjudicates awards for the Webby, Resfest, CNMA, and others.

She teaches at York University’s Communication Studies Department and frequently speaks at new media and film festivals throughout the world about the emerging realms of interactive art and entertainment. 

This workshop is presented by CFC Media Lab and Filmfestivals.com
(an official partner of Cannes Market) and will be broadcast on fest21, Totalvod.com

The CFC (Canadian Film Centre) is Canada's leading institution for advanced training in film, television and new media. A pioneer in the rapidly changing entertainment landscape, the CFC promises residents an innovative education, creative industry partnerships and cutting edge production experience. Beyond development, the CFC is committed to promoting and investing in Canada's diverse talent; providing exhibition, financial, and distribution opportunities for top creative content leaders from coast to coast. Practicing operational excellence since 1988, the CFC has made a significant contribution to both the country's culture and economy by launching more than 900 of Canada's most creative ideas and voices in film, television and new media to the world.
The CFC Media Lab (formerly Habitat New Media Lab) created in 1997 provides a unique training, research and production think-tank environment for emerging new media artists, content developers and practitioners.  An internationally acclaimed and award-winning facility, graduates of CFC Media Lab emerge as leaders in the world of interactive media and launch careers as new media producers, interactive media designers, business development professionals, and creative entrepreneurs. CFC Media Lab has been directed by Ana Serrano since its inception.

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