The way of festivals: uniqueness, new trends, audience
Festival representatives discuss the new ways they should find to keep and attract audience, how to keep up with the digital world.

Éva Vezér (HUN)

Hungarian Film Unio

The participants will represent the following festivals:

IFF Bratislava (SLK)
Diagonale Film Festival (AUT)
OHO Cinema (AUT)
Next Film Festival (ROM)
Alter-Native Short Film Festival (ROM)
Sofia International Film Festival (BUL)
Sarajevo Film Festival (BIH)
Beldocs FF (SRB)
Nordic Film Festival (GER)
Vilnius Film Festival, Kino Pavasaris (LTV)
Motovun Film Festival (CRO)
Go Short Film Festival (NED)
Impakt Film Festival, Uttrecht (NED)
Jameson Cinefest (HUN)
BuSho, Short Film Festival (HUN)
Titanic Film Festival (HUN)

MEDIAWAVE Film Festival (HUN)

Net-world pro film experience – international film and festival platforms on the internet, social networking sites, internet media

 Internet is becoming the leading media for festivals and film makers... The media is growing the first strategical tool to communicate, submit, call for film, review, showcase, organise, sell...

It s a new digital world out there, new challenges for all festivals. How should festivals exploit the new opportunities to promote, scout, recruit…Time for best practice sharing.

Fest21: Fest pro social network and festival directory. Video blog platform for the festivals community featuring the festival directory (4500+) (Browse by deadline, date, country, genres, deadline for submissions...) and blogs from leading festivals and film makers.

Sponsorship
How to find sponsors for your festival or film? Why is it useful for a company to support you?

Bruno Chatelin

fest21.com and filmfestivals.com co-founder

Bruno French married with 3 children, has graduated from HEC business school, in 1977. He began his career as account manager/director with international Advertising Agencies (Publicis Intermarco, DMM Masius, J. Walter Thompson)

He entered the film industry in 1987 and has been in charge of the launch of over 200 films during his tenure as Marketing Director and Managing Director for Sony pictures and UGC/FOX in France.

He initiated 1000 of media and brand partnerships, contest, has worked closely with the creative Hollywood community with such esteemed directors (Terry Gilliam, Stephen Frears, Oliver Stone, Francis Coppola, , Woody Allen, Spielberg, Edward Zwick, Joel Schumacher, James Ivory, Roland Emmerich, Claude Lelouch Tom Hanks and many more) and producers (Mike Medavoy, Mark Canton, Peter Guber, Mario Kassar...)

The past ten years he has been a pioneer in the digital economy launching filmfestivals.com & fest21.com (The leading blog platform for the festival community with 350 000 unique visitors/month).

The company he manages with Malo Girod de l’Ain runs the leading festivals portal and fest directory (listing over 4 500 film festivals worldwide) and offers new FestivalExpress submission tools and a blog platform to the festival industry.

Bruno is also a consultant for online marketing and sales for entertainment brands.
His mission include placement of films in the festival circuit, and sales of film rights to distributors, TVs, Buyers…
He currently develops several film projects with Christophe Kourdouly within Emotion Film Factory and prepares the launch of a Film Fund.

He is a voting member of the European Film Academy and l’Académie des Cesar, Advisory Board member of The International Film Festival Summit that takes place twice a year. He has served on many occasions as jury member of jury president.

Digitalisation
Creating archives, digital contents, support system, online initiatives

EYE on the web: exploring ways to present a film collection online

EYE Film Institute Netherlands has a large collection of 36.000 films. Many of these have been restored and digitized as part of the Images for the Future project. Now that these films are digitally available, we work hard to open up our beautiful collection to a large audience on the web. We do this though a variety of activities. This talk will give an overview of the ways EYE is presenting its collection online – highlighting projects like Instant Cinema (an online community for experimental film and video art), The Scene Machine (a playful tool to intuitively browse through the collection) and Film in the Netherlands (a site dedicated to Dutch film culture).

Annelies Termeer (NED) Project Coordinator Digital Presentation, Eyefilm

Works as project coordinator in the Digital Presentation department of EYE Film Institute Netherlands. She joined EYE (then the Netherlands Filmmuseum) in 2008 in the Communication department and gradually shifted focus towards the web. She now manages several projects that open up EYE’s beautiful film collection online, like Instant Cinema, Celluloid Remix and The Scene Machine. Before EYE, Termeer worked in film production, as press officer at the International Documentary Festival Amsterdam (IDFA) and as co-director of the Museum Night Amsterdam (n8). Besides her work at EYE, she occasionally writes freelance on new media, art and travel. She holds an MA in Film Studies from the University of Amsterdam.

Lajos Lovas (HUN)

Head of the Digitalisation Department, Ministry of National Resources

Greenfestivals
Film festivals and environment protection

Diagonale Goes Green

In 2011 Diagonale has launched an innovative marketing concept, distinguishing itself as one of the first cultural institutions in Austria with a new strategy of social responsibility. Diagonale GOES GREEN features strategies for a sustainable and socially responsible festival culture. Waste reduction, precision printing of advertising media, as well as the effective use of ecological materials are just some cornerstones in the process of positioning the Festival of Austrian Film as an involved cultural "Green Event Austria."

Nadja Piplits (AUT)

finance, Diagonale Film Festival

György Laki (HUN)

Vice president of the Hungarian Climate Alliance

Coproductions, cooperations and their education possibilities in film industry

1. Exchange of experiences in school education and non-formal, educational and artistic workshops and programmes

Boris Mitic (SRB) documentary film director

 “A full hypothetical cultural policy for the development of documentary film in my country”
What if there was too much money and if knowledgeable people were to make all the decisions?? A blitz powerpoint presentation of a utopian, all-encompassing cultural agenda for the revival of documentary film in bureaucratically challenged countries.

 2.Methods, results and possibilities of international cooproduction

Operation Kino

The environment in which films in Southeast Europe are being financed, produced and distributed is experiencing significant changes. The investment from Film Funds capped and the need for more funding and co-production possibilities raised. Moreover, the cooperation between countries have become a necessity for local film-makers.

What are the most relevant platforms for development, financing, promotion and distribution of audiovisual works today?

Operation Kino, a co-financed project initiated by four International Film Festivals (Transylvania IFF, Sofia IFF, Istanbul IFF and the Sarajevo Film Festival, initiated the project) is offering new perspectives in areas with a small audiovisual output, contributing to their development and developing the next generation of talent, with focus on the audience.

Ena Dozo (BIH)

communication and marketing manager, Sarajevo Film Festival

3. Community-based distribution

Magyarhangya ("HungariAnt")

A pioneer film distribution model has been created by magyarhangya /hungariANT/ in order to give rise to an independent film distribution with the force of community. We would like to rewrite the rules of the obsolete distribution stucture with the below to up organized power of our youth generation.

 Gergő Csikós (HUN) organiser, HungariANT

4. Talent programs and coproduction possibilities

Virág Zomborácz (HUN)

Director-scriptwriter.

Her film, Afterlife won (shared) this year’s MEDIA European Talent Prize. This Price goes to the most superior script every year.

Creator woman
1.Illustration of women’s role in film art with special focus on the 2011 film programme of the MW festival

Judit Acsády (HUN), sociologist (Hungarian Academy of Science)

2. Situation of female artists and professionals in film industry

Beyond Bullerby Village. Women in the Scandinavian Film Industry

The Scandinavian countries are known worldwide for their gender equality policy, which has the overall objective that women and men should enjoy equal opportunities, rights and responsibilities in all significant areas of life. And probably the Scandinavian countries are the countries with the most women directors. But while more female directors and producers have made a name for themselves in Nordic cinema, the industry is still far from full gender equality. Therefore for example Sweden and Norway have set aside special funding for female filmmakers. Will it bring a breakthrough for women film workers in Scandinavia and can women in other European countries benefit from these experiences?

Linde Fröhlich (GER)

Director of Nordic Film Days, Lübeck

3. Creative women in Iranian art with special focus on the 2011 film programme of the MW festival

Gizella Varga Sinai (IRN/HUN), painter