In order to enhance financing and marketing of animated feature films on a long-term-basis the Animation Production Day (APD) will, for the first time, bring producers of feature film projects into contact with world distribution companies, marketing experts, banks and equity investors, focusing on gap financing and the potential for international distribution.

The production costs of European animated feature films will rise in the near future, from 7-8 million Euros to 10-15 million Euros and more. Gap & Bridge financing by banks will become an essential part of production financing. It always depends on the last 15-20 percent missing in a budget, if the financing of a project can be completed and if the film will be made.

This is where the marketing concept of the Animation Production Day sets in. Producers and potential partners for financing, sales and co-production will meet in intensive one-to-one-meeting sessions. The strict selection criteria for the projects and companies to be chosen guarantee a high professional standard. The total number of participants is limited to 50.

Feature film projects are admitted at their concept, development or production stage. In general, producers should have a record of having successfully produced a number of feature films already. The projects have to be promising commercially, and they have to have a potential for international distribution. They should also have the potential for brand development, so that they can be exploited in other applications such as TV, games and mobile phones.

The Animation Production Day takes place during and within the framework of the 14th Stuttgart International Festival of Animated Film and the 12th International Conference on Animation, Effects, Realtime and Content, fmx/07.

The Animation Production Day is presented by 14th Stuttgart International Festival of Animated Film in cooperation with fmx/07 12th International Conference on Animation, Effects, Realtime and Content and Michael Schmetz Mediaconsult.