Perhaps it’s because of her stunning retro Hollywood face or her
eerily spellbinding voice, but Lana Del Rey (aka Lizzie Grant) has
arrived. Her first album, Born To Die, was recently released in late
January and consists of 12 “Hollywood Sadcore” style tracks: tales of
dark yet beautifully twisted love stories. The single of the album, Born
to Die, recounts a relationship that is far from perfect yet eternally
addictive, made even more dramatic by the haunting and emotionally-void
way in which it is sung.

The music video is equally as chilling as its soundtrack. Bouncing
between a scene of Lana sitting on a throne surrounded by tigers and
those of her kissing a tattooed “bad boy” whose inadequate love she
can’t seem to shake. The hollow and longing look the singer gives the
camera for the duration of the film will send prickly chills across your
skin. The musty and romantic lighting adds to the ambiance and makes
the colours off the film take on more jewel-tone qualities for a vividly
intimate and glamorous effect.

All of Del Rey’s new videos – including those for Blue Jeans and
Video Games – contain unique and undeniably gorgeous shots of the singer
that alone would make them worth watching, yet each one also has a
special element, be it multitudes of random vintage clips mashed
together or the sounds of additional speaking tracks over the main song.

If this article has got you intrigued, be sure to check out the music video on YouTube, Vimeo or other video outlets!