“Virtual Reality isn’t just a niche thing,” explained Alfredo Guilbert, Chief Operating Officer of San Francisco’s Digital Film Cloud Network. He went on to explain how VR could be used for a variety of things far beyond video games or movies. Guilbert spoke on a panel of other well-known names in Virtual Reality such as Kane Lee of Baobab Studios, Shannon Norrell of HP and Ryland Aldrich. The panel took place in the NEXT Conference Room as a part of the first market for virtual reality.  VRRoom, a network that curates and publishes VR/AR news, hosted a demonstration of Rainbow Crow which the user was placed into a virtual reality world of forests. Overall, the future of Virtual Reality appears to be bright as “people are willing to pay to have quality VR experiences.”