Pia Lundberg has been appointed as the new Artistic Director of Göteborg Film Festival. Lundberg most recently served as Counsellor for Cultural Affairs at the Embassy of Sweden in London and will take up the position as Artistic Director on March 1, 2024.

"It feels fantastic to become a part of the largest film festival in Scandinavia, and I am thrilled to have earned their trust. I have attended hundreds of film festivals and now finally have the opportunity to help create one. Sometimes, I wish that significant cinematic experiences could be prescribed by doctors. In a time when more and more people in power view art as an instrumental tool, it is more important than ever to elevate film as an independent artistic expression," says Pia Lundberg.

"The Board of the Göteborg Film Festival is very pleased to present Pia Lundberg as the new Artistic Director following an extensive recruitment process with many highly qualified applicants. Pia Lundberg has broad and varied experience in the film industry, where she has held multiple roles and developed a vast network that will contribute to strengthening the film festival," says Carina Lindberg Glavå, President of the Board, Göteborg Film Festival.

"I am extremely happy that the Board has managed to bring Pia Lundberg back to the film field after several years as a cultural attaché in London. There are few individuals in Sweden with such vast experience in international film festivals and a deep connection to the Nordic film world. I look forward to working together with Lundberg to further develop the Göteborg Film Festival as the hub of Nordic film culture," says Mirja Wester, CEO, Göteborg Film Festival.

Pia Lundberg served as Head of International at the Swedish Film Institute between 2007 and 2018.

Over the past five years, Lundberg has worked in London as a Counsellor for Cultural Affairs at the Embassy of Sweden.

Pia Lundberg is a trained journalist and began her career as a writer and editor for various, Swedish and international media outlets focusing on film and culture, including Variety and Screen International. Around the turn of the millennium, she served as the editor-in-chief of the Swedish film magazine Cinema for four years.

Pia Lundberg will take up her position on March 1, 2024, succeeding Jonas Holmberg.