Jeremy Irons and his wife actress Sinead Cusack arrive in Audi A8 TFSI e car for opening ceremony and "My Salinger Year" premiere during the 70th Berlinale International Film Festival Berlin at Berlinale Palace on February 20, 2020 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for AUDI AG/image.net)

For the 70th anniversary of the Berlinale, and in a seventh season as Principal Sponsor, with all-electric trips in its progressive and elegant fleet, Audi is setting an exciting scene for film festival celebrities on their way to the Red Carpet from 20 February to 1 March. The fleet includes the fully electric Audi e-tron* and two new plug-in hybrid models, the Audi A8 TFSI e* and A7 Sportback TFSI e*. With the Berlinale Open House program in the Audi Berlinale Lounge, Audi and the Berlinale are also jointly supporting dialogue on various perspectives that reflect dynamic issues of the future. Directly opposite the Berlinale Palast, festival fans and interested visitors will meet to experience interviews, discussions, music acts and interactive events connected with the Berlinale.

With the Audi Short Film Award, the car manufacturer from Ingolstadt has promoted talented directors of short films since 2015. This award for experimental cinematic art, with prize money of €20,000, will be presented at the official Award Ceremony of the 70th Berlinale on 29 February.

For the 70th anniversary, Audi has also designed the popular festival bag once again and produced 27,000 bags. For the first time, moreover, the Audi e-tron can be purchased as a model car in the Berlinale design in a limited edition in the festival shop and at Audi City Berlin.