Filmfestivals.com Bruno Chatelin got to speak with Max Beckham-Ortner: IMZ General Secretary, the organizer of the AVANT PREMIÈRE MUSIC + MEDIA MARKET 2024 in Berlin, during Berlinale. Max offered some time from his busy opening day as we wanted to understand and share the synergies with EFM attendees!

Watch what he had to say and learn about the very successfull event which runs in paralell to EFM and is dedicated to live performing arts, music and ballet...

The Vienna-based IMZ International Music + Media Centre is a Nonprofit Organisation that was founded under the aegis of UNESCO in 1961 to preserve the performing arts as a cultural asset.

With this goal in mind, our mission is to promote the performing arts in and through audiovisual media in order to make music + dance performances available for future generations but also to reach + engage new audiences through the more easily accessible medium film.

As a global business network for more than 150 IMZ Member Organisations, the IMZ provides relevant information + opportunities for those active at the intersection of performing arts + media: leading film + TV production companies, public + private broadcasters, streaming platforms, distributors + record labels as well as opera houses, concert halls, orchestras and dance companies.