The Berlinale 2025 marks the 75th anniversary of the Berlin International Film Festival. The 75th Berlinale is also the first edition under the direction of Tricia Tuttle.

For the first time, an animated key visual is at the centre of the design alongside the classic poster. This reflects the media shift towards digital channels and the importance of moving graphics in communication.

The design places the Berlinale at the centre of a glowing visual interpretation of the theme of “time”. A modern, lively remix of the historical cinema feeling and an emotional anniversary countdown form the beating heart of the upcoming Berlinale.

The animated key visual and the poster will be visible in the city from the end of January. The key design is the basis of numerous adaptations across the Berlinale experience. The poster is now available in the Berlinale Online Shop.

Berlin graphic designer Claudia Schramke created the key design for the 75th Berlinale.