SES New York 2010 Conference & Expo Coverage

By Maria Esteves – June 28, 2010

The Search Engine Strategies New York Conference & Exposition 2010 (SESNY ‘10) commenced March 22-26, 2010 at the New York Hilton Hotel. Presented by Incisive Media, SES New York is the largest search engine optimization (SEO) and search engine marketing (SEM) conference offered special keynote presentations, seminars, panel discussions, receptions, exhibitors show floor, and special events.

SESNY10 Panel Session “How to Become a Link Magnet” was held at the New York Hilton, Tuesday, March 23, 2010, 10:45 AM. The outstanding session moderated by president/co-founder, Greg Jarboe, SEO-PR and author of “YouTube and Video Marketing: an Hour a Day,” discussed how to make your website a link magnet with social media and personal branding. Information technologists, search engine optimizers, search engine marketers, product managers, social media executives, and artists attended this session.

SESNY10 Day One Panel Session: “How to Become a Link Magnet”
(from l-r), SES moderator president/co-founder, Greg Jarboe, SEO-PR,
with speakers CEO Rand Fishkin, SEOmoz.org, CEO Jennifer Slegg,
JenSense.com, and CEO Aaron Kahlow, Online Marketing Connect.

SESNY10 “Optimizing Your Facebook Ads” networking workshop was held at the New York Hilton, Tuesday, March 23, 11:45 AM. The informative workshop with speaker Sarah Smith, manager, Online Sales, North America, Facebook, presented the latest insights and case studies to broaden your expertise on Facebook advertising. International industry professionals, technical staff, search engine optimizers, search engine marketers, product managers, information technologists, social media executives, and artists attended this insightful workshop.

SESNY10 Day One Panel Session: ”Optimizing Your Facebook Ads”
manager, online Sales, North America Sarah Smith, Facebook.

SESNY10 Closing Keynote Session “The Evolution of Search: End Users Signal the Way” commenced Thursday, March 25, 2010, 9:00 AM. The powerful session moderated by SES advisory board co-chair Mike Grehan, VP, global content director, Incisive Media, with special quest speaker senior vice president, Online Audience Business, Yusuf Mehdi, Bing, unveiled the latest Microsoft technologies for Bing search engine such as Bing Maps, Twitter Maps, and visualization in Real-time. Foursquare CEO Dennis Crowley, goespatial 3D visualization developer, demonstrated Bing Maps. Information technologists, search engine optimizers, search engine marketers, product managers, social media executives, artists, and press attended this provocative session.

SESNY10 Closing Keynote Session “The Evolution of Search: End
Users Signal The Way” (from l-r), Foursquare CEO Dennis Crowley,
senior vice president, Online Audience Business, Yusuf Mehdi,
Bing, and moderator Mike Grehan, SES advisory board co-chair.

SESNY10 Panel Session “21 Secrets of Top-Converting Websites” presented by SES Advisory Board Bryan Eisenberg, New York Times best selling author, commenced Thursday, March 25, 2010, 12:45 PM. The compelling session revealed ways to increase website conversion rates using web analytics, target advertising, slice and dice optimization, making forms engaging, and others. Information technologists, search engine optimizers, search engine marketers, product managers, web developers, and social media executives attended this session.

SESNY10 Panel Session “21 Secrets of Top-Converting Websites”
presenter Bryan Eisenberg, SES Advisory Board, New York Times
best selling author, right, with his brother Jeffrey Eisenberg,
left-end, and director, Web Sales Paul Brobson, PGI.com.

SESNY10 Panel Session “Spotlight on Fashion: Blogging for Style” commenced Thursday, March 25, 2010, 2:15 PM. The standing room session moderated by SES Advisory Board Co-chair Stewart Quealy, VP, Content Development, Incisive Media, included expert panelists editor-in-chief Jared Eng, Just.Jared.com, VP of marketing Dina Pradel, StyleFeeder.com, editor Lauren Sherman, Fashionista.com, and publisher Caroline Rodehau, New York Girl Style. The session discussed monetization tactics of fashion web blogs along with print magazines such as Vogue. Information technologists, search engine optimizers, search engine marketers, social media executives, artist, and journalists attended this profound session.

SESNY10 Panel Session: “Spotlight on Fashion: Blogging for Style”
SES moderator Stewart Quealy, SES Advisory Board Co-chair & VP, Content Development, Incisive Media, standing, with panelists, from left-right, editor-in-chief Jared Eng, Just.Jared.com, director of marketing Dina Pradel, StyleFeeder.com, editor Lauren Sherman, Fashionista.com, and publisher Caroline Rodehau, New York Girl Style.

SESNY10 Panel Session “Conersion Ninja Toolbox” commenced Thursday, March 25, 2010, 4:00 PM. The standing room session presented by CEO Tim Ash, SiteTurners.com and author of “Landing Page Optimization,” introduced landing page optimization tools to improve website online marketing campaigns. The powerful session included Q&A, prize giveaways, and book signing. Information technologists, search engine optimizers, search engine marketers, social media executives, web developers, and artists attended this session.

SESNY10 Panel Session: "Conersion Ninja Toolbox" presenter CEO Tim Ash, SiteTurners.com, author of "Landing Page Optimization" with attendee director of Web Strategy Angie Schottmuller, Taymark.

SESNY10 Panel Session: "Conersion Ninja Toolbox," book signing with
presenter CEO Tim Ash, SiteTurners.com, author of "Landing Page Optimization."