The media devotes such a vast amount of attention to tabloid stories/ celebrity scandals, why not diverge some of the attention and direct it to a good cause? This is exactly the intention of Parody 4 Charity Productions, the latest project of Hollywood producer and fashion designer Itsi Atkins. On Valentine's Day, February 14th, 2008, Parody 4 Charity will launch the Pop Your Panties campaign initiated with a four-minute music video called "Pop Your Panties" in which Mr. Atkins reverts to tabloid proven and tested salaciousness and makes it into a parody of the scandalous divas Paris, Nicole and Lindsay. While singing "Plastic Paris", the three tabloid queens find their own way of using their names to help "the needy and the poor": they auction their underwear.
Parody 4 Charity aims to draw some of the overabundant attention from the tabloid media and focus it on something that is widely overlooked these days even though it is happening right under our noses: child trafficking and exploitation in the United States. Itsi Atkins' favorite charity is Media 4 Humanity, a New York based organization working to eradicate child slavery in America. New York, California, Texas, Nevada, Florida, and Arizona have the highest rates of human trafficking in the nation. "Slavery in America exists largely because it is hidden," says M4H Founder Melanie Siben. "This issue needs attention. If Mr. Atkins can draw that attention with his salacious Pop Your Panties campaign, then God bless him!"
Parody 4 Charity will launch the Pop Your Panties campaign on Valentine's Day, February 14, 2008. The "Pop Your Panties with Paris, Nicole & Lindsay" video will also be presented on February 29, 2008, at the New York Film Festival. Zelma Davis of C+C Music Factory's Everybody Dance Now fame was the voice of Paris in the video.
For more information contact: itsiatkins@gmail.com or visit www.popyourpanties.com