Acclaimed filmmaker Spike Jonze premieres his latest work - I'm Here, a 30-minute short film - today at the Sundance Film Festival as part of the first-ever Opening Night's Shorts Program at the festival. The film is a collaboration with ABSOLUT VODKA, and the partnership acknowledges the brand's position as a pioneering and culture-shaping brand. ABSOLUT has always stood out in the marketplace as a groundbreaking company that has been supporting artists for decades. Previous collaborations include those with Andy Warhol, Keith Haring and Helmut Newton. I'm Here honors the brand's history while embarking on a new and innovative alliance with one of today's most original filmmakers. The film came about when ABSOLUT reached out to Jonze to make a film, and gave him creative control to create the film he wanted.
"It was a pretty incredible opportunity," says Jonze. "They (ABSOLUT) didn't give me any requirements to make a movie that had anything to do with vodka. They just wanted me to make something that was important to me, and let my imagination take me wherever I wanted. And it wasn't like working with some huge corporation where I had to meet with committees of people. It was just a small group, and it seemed like creativity and making something that affected them emotionally was the only thing that really mattered to them. I got to make my first love story. It's about the relationship between two robots living in Los Angeles". I'm Here will also screen at the Berlin Film Festival in February, followed by a global release in March on http://www.imheremovie.com/. View the teaser trailer at the official film site http://www.imheremovie.com/.
"Since its inception, ABSOLUT VODKA has been driven by creativity, and together with Spike Jonze we set a new standard for creative collaborations," says Anna Malmhake, Vice President Global Marketing at The Absolut Company. "Spike Jonze is one of the most important influencers of modern popular culture, and this 30-minute film subtly and artfully expresses our enduring commitment to collaborations and creativity."
I'm Here, a 30-minute short film by Spike Jonze. Featuring Andrew Garfield and Sienna Guillory in the lead roles. The soundtrack includes original music by Sam Spiegel and original songs by L.A.-based art musician Aska Matsumiya and other emerging musicians.
Follow the I'm Here blog at http://blog.imheremovie.com/
22.01.2010 | Editor's blog
Cat. : Absolut Vodka American film directors Andy Warhol Anna Malmhake Cinema of the United States Contact Details Entertainment Entertainment Featuring Andrew Garfield Helmut Newton http://blog.imheremovie.com http://www.imheremovie.com I'm Here KEITH HARING L.A. Los Angeles musician Person Career RES Sam Spiegel SAM SPIEGEL Sienna Guillory Spike Spike Jonze Spike Jonze sundance Sundance The Absolut Company the Berlin Film Festival the SUNDANCE Film Festival Vice President PEOPLE