Opening Keynote at FestForums Santa Barbara: Leveraging the Economic Impact of Your Festival : by Lesa Ukman & Curt Mosel

Commonly used statistics such as economic impact are being replaced by more holistic measures. In this session Curt Mosel, COO of ArtsQuest, the award-winning nonprofit which uses arts and culture for community development, and Lesa Ukman, whose ProSocial Valuation Service is transforming the way organizations measure research, value and report their return will share the prosocial framework of value used to quantify the community, civic and human capital created by ArtsQuest and its partners and how ArtsQuest is using the ProSocial Valuation to tap new sources of revenue.

Other panels include the ever popular Bootcamp: Getting Started in the Festival Industry and Build a New Festival: A Group Activity (Compete for Prizes)