by Quendrith Johnson, Los Angeles Correspondent
During Award Season when Hollywood has the limelight, and this includes every major guild and member-based award show up until the 89th Oscars on Sunday, Feb. 26, there is a shopworn practice of splitting the Nominations announcements in the news, setting up anticipation for several different dates for the same organization. 
For example, today Jan. 11, the Directors Guild of America (DGA) announced its TV, Commercial and Documentary Nominees, with Feature Film category to be announced later in the week. That’s a minor inconvenience if you’re covering this major award show, but events such as this year’s 22nd Critics Choice Awards announced their TV Nominations on Nov. 17, 2016, followed by Film Nominations on Dec. 1. However vast the Critics Choice Awards audience may or may not be, the bisection of news announcements cuts into coverage for higher profile shows right in this key period during award season.
The Writers Guild of America (WGA) splits screenplay and new media nominees on different dates as well, with TV, New Media, Radio, News, Promo Writing as well as Graphic Animation nominations on Dec. 5, 2016, with WGA features film and documentary screenplay noms on Jan. 4, 2017. While this almost makes sense for the WGA to highlight the inherent pay and status difference between full blown Hollywood films as opposed to New Media webisodes, the bifurcation distracts from other breaking news.
The Producers Guild of America (PGA) announced nominations for Documentary on Nov. 22, 2016, with TV and Digital Media on Jan. 5, followed by headliner PGA suite of awards for feature films on Jan. 10. The Screen Actors Guild (SAG) on the other hand, made only one major announcement on Dec. 14, 2016.
During the official start of award season in November through the official end with the Oscars in February, the slate of news items include - roughly in order of nominations announcements - Critics Choice Awards, the Gotham Awards, British Independent Film Awards (BIFA), European Film Awards, AMPAS Governors Awards, Independent Spirit Awards, Golden Globe Awards, Annie Awards, National Board of Review, New York Critics Circle Awards, WGA Awards, SAG Awards, DGA Awards, PGA Awards. 
[Vintage Golden Globes signage.]
Add the Art Directors Guild Awards, Visual Effects Society Awards, Eddie Awards, also for make-up and costume, along with other regional critics award shows. It’s exhausting.
When you divide up Nominations Announcements for the various organizations as they break down the press releases for certain categories, an already packed agenda becomes almost unmanageable. So why all the split news releases? Especially when the window for world news, post-election news, and general global events is so crowded right now? The positive spin is extra media attention for lesser known categories. A negative spin is that this fragmentation of press alerts drags down the entire award show season, which results in award show fatigue.
How did this practice get started? Look to the Academy with its Oscar presentation and various life achievement awards. Without exception, all on-the-map events during award season follow the AMPAS leader here. But let's be realistic, the Academy Awards presentation is a singular and storied event unmatched by any other ceremony in Hollywood history. 
[Oscar for Hattie McDaniel (GWTW) in 1940, after Supporting category est. 1937.][
After 1928 when the Oscar was known as The Award of Merit, presented in only 12 categories as decided by only a seven-member committee, the first Academy Award ceremony happened May 16, 1929 with a 270-person audience in the Blossom Room of the Roosevelt Hotel. It wasn’t until 1930’s that the show was broadcast on radio. In 1935, Film Editing, Music Scoring and Song as a category was added, even before Best Supporting Actor and Actress in 1937.
Visual Effects was added to the statuette column in 1939 with 20th Century Fox as the first winner. The Thalberg Award was created the previous year, 1938. Foreign Language Film as an accolade debuted in 1947, with Italy the first country to win this Oscar.
The picture that emerges here is the scope of the Academy Awards and the necessity of splitting the news as it details the history of Hollywood's film industry itself. The same can not be said for the plethora of award shows that followed. 
So, during award season 2017, maybe we’ve reached critical saturation of the so-called breaking news snippets.Additionally, not to harp on it, but when the incoming US President career-shamed legend Meryl Streep as an “overrated actress” it became clear that this issue of gender in nomination categories needs to be addressed once and for all, by the Academy on down. We don’t say “director-ess” or “producer-ess” — so we might as well call everyone Actor. The new categories should be established as Best Lead Actor (Female); Best Lead Actor (Male); Best Supporting Actor (Female), and on throughout the acting categories.
Consider this putting the shows on notice, in the nicest way, on the heels of a very contentious award season in 2016, hoping for better things from 2017 and beyond.
[Editor's Note: (More history of the Academy Awards can be found on http://www.oscars.org/academy-story.]
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