By Maria Esteves – April 14, 2013
The Search Engine Strategies New York Conference & Expo 2013 (SESNY 2013) presented by Incisive Media commenced March 25-28, 2013 at the Marriott Marquis Hotel. SES is the leading international Internet marketing event that annually presents the best in search engine optimization (SEO) and search engine marketing (SEM) by top industry experts from around the world.
This year’s extraordinary conference well attended by enterprise marketers, search engine optimization specialists, IT consultants, project managers, social media executives, PPC analysts, and international industry professionals showcased over 50 conference sessions, onsite training workshops, meet the experts roundtable forums, keynote presentations (Social TV, Mobile Marketing, Data Trends), exhibitor show hall, theatre presentations (Bing, ClickZ Academy, Google), networking receptions, and parties. SES sponsors included Bing, ClickZ Academy, Google, Marin Software, Stone Temple, Webtrends, and WebmasterRadio.FM. For conference sessions recordings and speakers presentation white paper visit http://sesconference.com/archive/2013/newyork/presentations.php.
SES New York 2013 Keynote Presentation Mobile Marketing: Connecting With Your Audience on the Move moderated by president and board of directors Dana Todd, SEMPO (Search Engine Marketing Professional Organization) commenced Tuesday, March 26, 2:00pm. Guest speakers at this highly informative presentation were global mobile sales and product strategy Brandon Kraham, Google, senior VP/general manager Michael Bayle, ESPN Mobile, and chairman/CEO Eric Litman, Medialets. Discussions by leading industry specialists included Channel Allocation Strategy/Media Mix, how to strategically market commercial supported media to consumers across multiple mobile devices (wall units, laptops, tablets, cell phones); Distribution Modeling; the role of Mobile Specialist; Operating Systems; Intra-App Advertising; surprising mobile search statistics and case studies.
SESNY 2013 Keynote Presentation Mobile Marketing: Connecting With Your Audience on the Move: from r-l, moderator Dana Todd, president/board of directors, SEMPO, with global mobile sales and product strategy Brandon Kraham, Google, senior VP/general manager Michael Bayle, ESPN Mobile, and chairman/CEO Eric Litman, Medialets.
SESNY 2013 Keynote Presentation Mobile Marketing: Connecting
With Your Audience on the Move, moderator Dana Todd,
president/board of directors, SEMPO, right, and global mobile
sales and product strategy Brandon Kraham, Google.
SESNY 2013 Conference Session Schema and RDF-Secret Weapon for Your Website Architecture moderated by SES advisory board, international search strategist, author Anne F. Kennedy, Beyond Ink commenced Wednesday, March 27, 11:30am. This powerful standing room session with top industry specialists founder/president Benu Aggarwal, MilesStone Internet Marketing, and CEO/founder Brent D. Payne, Loud Interactive, introduced the use of Schema and RDF (Resource Description Framework) website architecture to enhance SERP (search engine results page) rankings, from functionality to data types to layout. Aggarwal and Payne provocative discussion on implementation and deployment in CMS, blog post, events calendar, footer, and address with sample case studies and top search ratings amazed session attendees.
SESNY 2013 Schema and RDF-Secret Weapon for Your Website Architecture panelists CEO/founder Brent D. Payne, Loud Interactive, left, and founder/president Benu Aggarwal, MilesStone Internet Marketing, Inc.
SESNY 2013 Conference Session Breaking Down the Borders: International & Multilingual SEO moderated by SES advisory board, international search strategist, author Anne F. Kennedy, Beyond Ink commenced Wednesday, March 27, 4:00pm. The standing room only session with top leading industry speakers Andre Alpar partner of AKM3 and president Motoko Hunt, AJPR introduced and discussed the best language specified practices for search engine optimization and management from building content strategy to domain/server location to keyword data to search terms and local link building. In addition, this superb session revealed highly informative statistics on language specified vs. English content with top search engines Baidu China, Qihoo 360 China, Google Japan, Naver Korea, Yahoo Japan, and English content Bing.
SES New York 2013 Conference Session Breaking Down the Borders: International & Multilingual SEO, leading industry speakers Andre Alpar partner of AKM3, left, and president Motoko Hunt, AJPR.
SESNY 2013 Conference Session Harnessing the Power of B2B Video Marketing moderated by president Greg Jarboe, SEO-PR http://www.seo-pr.com commenced Thursday, March 28, and 1:00pm. This popular standing room session with leading B2B video marketing specialists account executive, business/industrial markets, Judith David, Google, and spokesman Austin M. Craig, Orabrush, discussed the essential benefits of video marketing to compel their target audience such as YouTube Video Marketing, B2B Video Marketing Plan, Reverse Marketing Model, along with amazing statistics and case studies.
SESNY 2013 Conference Session Harnessing the Power of
B2B Video Marketing, team of expert panelists account
executive, business/industrial markets, Judith David,
Google, and spokesman Austin M. Craig, Orabrush.
SESNY 2013 Conference Session Facebook Graph Search & Its Impact on Reputation Management, Privacy, Local Search and More moderated by associate editor Danny Goodwin, Search Engine Watch, commenced Thursday, March 28, 2:00pm. This highly informative powerful session with top industry specialists president Glenn Gabe, G-Squared Interactive, and organic search director Clayburn Griffin, Catalyst introduced the use of Facebook Graph Search for market research (people, places, products). The session included an overview of Graph Search Algorithm and Search Ads in Graph Search Results to encourage check-ins, boost engagement, gain more likes, and find people for relationship building with amazing research case studies.
SESNY 2013 Conference Session Facebook Graph Search & Its Impact on Reputation Management, Privacy, Local Search and More president Glenn Gabe, G-Squared Interactive, right, and organic search director Clayburn Griffin, Catalyst.