The festival's main purpose of existance is create alternative venues for watching South African produced films as well as films from Africa and the world. Use film as tool to empower peoples lives towards nation building and township regeneration. Foster the development of of audiences for the appreciation of independently produced film products. Contribute to the growth of a film industry in Ekurhuleni. Increase an interest for pursuing as a career. Showcase and exhibit films through Ekurhuleni Film Festival. Develop new audiences and create a cinema friendly culture for locally (South African) produced films within Ekurhuleni and the the surrounding areas.