The release strategy in Germany

Release date February 3, world premiere, german release strategy.

Distribution : Universum / Disney

Prints number

150-250, 2D

250-350, 3D

Marketing:

"Making of Serengeti", programmed on ARD, Jan. 2011

TV advertising campaign RTL, Vox (20/15/10 sec. spots)

Press and Publicity

TV program talkshows with Hardy Krüger Jun., R. Radke, NDR, ARD, RTL, Jan. 2011

Radio shows, regional and nationwide, Jan/Feb 2011

Berlinale national media event

GEO, exclusive story with interview

NatGeo World,

story Spiegel,

Spiegel online, story, story with interview # Stern,

Stern online, story, story with interview

Focus, story,

story with interview NABU (nature protection organisation, GER),

cooperation BFN (ministry of environmental care, GER),

cooperation BUND (nature protection organisation, GER),

cooperation Zoologische Gesellschaft (founder: B. Grzimek), cooperation

Promotion:

Flyer+video teaser in DVD release "Oceans" (150.000 units)

Händlmayr (food) nationwide 1,5 mill on pack units

Ringfoto (amateur foto contest) 600 nationwide shops

Deutsche Bahn, mailing to 2.6 mill nationwide clients

Kempinski Hotels / Gala (magazine), advertising cooperation

TUIFLY, on board screening of 10 minutes making of, nationwide advertising cooperation

Canon, nationwide advertising cooperation

Book and soundtrack promotion http://www.serengeti-buch.de/

http://www.colosseum.de/product_info.php/info/p2369_Serengeti.html

Online

Website http://www.serengeti-derlm.de/

Online contests http://www.serengeti-derlm.de/gewinnspiel.html

www.lecinebuzzz.fr

Approx. overall release budget: 1.3 mill. Euros