The 12th annual Tribeca Film Festival, co-founded by Robert De Niro, Jane Rosenthal and Craig Hatkoff, and presented by founding sponsor American Express, announced the winners of its first-ever #6SecFilms Vine competition today. Jurors Adam Goldberg, Penny Marshall and the team from 5-Second Films selected from a shortlist of nearly 40 Vines -- narrowed down from more than 400 entries on April 17 -- to name individual winners in the categories of Auteur, Series, Animate and Genre. Each winner will receive a $600 cash prize, or $100 for each second of their winning Vine submission.

The selected films, viewable on TribecaFilm.com, follow: Auteur: “There is no sunny-side to this story” by Kevin Polizzotto / @KevyPizza Series: “The Book Beetle” by Chris Donlon / @creepycrawler Animate: “How to clear out your garage from a scary ghost” by Jethro Ames / @JethroAmes Genre: “Lazer’s close shave with Donald” by Matt Swinsky / @MattSwinsky

Speaking on what jurors were looking for in the winning selections, Genna Terranova, TFF’s director of programming, said “The TFF programming team and the #6SecFilms jury were looking for 6 second films with a story, distinct voice and overall quality. We were most impressed with the creativity at play when it came to the submissions, after all making a film or even telling a story in 6 seconds is not an easy feat. These viners (these creators) rose to the challenge."

For more information on all of the films in the 2013 Tribeca Film Festival, please visit tribecafilm.com.

About the Tribeca Film Festival: The Tribeca Film Festival helps filmmakers reach the broadest possible audience, enabling the international film community and general public to experience the power of cinema and promote New York City as a major filmmaking center. It is well known for being a diverse international film festival that supports emerging and established directors.

Founded by Robert De Niro, Jane Rosenthal and Craig Hatkoff in 2001 following the attacks on the World Trade Center, to spur the economic and cultural revitalization of the lower Manhattan district through an annual celebration of film, music and culture, the Festival brings the industry and community together around storytelling.

The Tribeca Film Festival has screened more than 1,400 films from more than 80 countries since its first edition in 2002. Since inception, it has attracted an international audience of more than 4 million attendees and has generated an estimated $750 million in economic activity for New York City.

About the 2013 Festival Sponsors As Founding Sponsor of the Tribeca Film Festival, American Express is committed to supporting the Festival and the art of filmmaking, bringing business and energy to New York City and offering Cardmembers and festivalgoers the opportunity to enjoy the best of storytelling through film. The Tribeca Film Festival is pleased to announce the return of its Signature Sponsors: Accenture, Alfred P. Sloan Foundation, Bloomberg, BOMBAY SAPPHIRE® Gin, Borough of Manhattan Community College (BMCC), Brookfield, Cadillac, Conrad Hotels & Resorts, ESPN, GE FOCUS FORWARD (in partnership with cinelan), Hilton Hotels & Resorts, Heineken USA, JetBlue, Magnum® Ice Cream, NBC 4 New York, NCM Media Networks, The New York Times, and OppenheimerFunds. The Festival is also honored to welcome the following new Signature Sponsors: AT&T, IWC Schaffhausen, PepsiCo, and Sony Electronics.

OFFICIAL TRIBECA PRESS-

Edited by Vanessa McMahon