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SXSW


South by Southwest, abbreviated as SXSW and colloquially referred to as South By, is an annual conglomeration of parallel film, interactive media, and music festivals and conferences organized jointly that take place in mid-March in Austin, Texas, United States.


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‘NATATORIUM’ WILL HAVE ITS NORTH AMERICAN PREMIERE AT SXSW 8TH MARCH

UK, Monday 19th February 2024 – Bjartsýn films are thrilled to announce that the Icelandic thriller Natatorium by first-time feature director Helena Stefánsdóttir will have its North American Premiere at SXSW on 8th March.

 

Natatorium is directed and written by Helena Stefánsdóttir produced by Sunna Gudnadóttir for Bjarstýn films and financed with support from the Icelandic Film Center and the Finnish Film Foundation. 

 

Natatorium follows eighteen-year-old Lilja who visits Áróra and Grímur, her estranged grandparents, in the city as she undergoes auditions for an international art performance group. When her father, Magnús and his younger sister Vala, two of Áróra's and Grimur's four children, find out about Lilja’s stay in the family house, a sense of panic arises. When the family gathers in the home to celebrate Lilja’s acceptance into the art group, a dark secret emerges, and soon a seemingly normal family celebration turns into a horrifying tragedy that nobody could have foreseen.

 

Director Helena Stefánsdóttir said: "To premiere Natatorium at SXSW is a great pleasure and a real honour. It's such a good feeling when one's work touches people in the way that the Natatorium seems to have touched SXSW, and I hope that the audience will also be equally as impressed.”

 

SXSW 8-16 March 2024

 

 

Bjartsýn films
Bjartsýn Films is a production company based in Reykjavík, Iceland. The company was founded in 2017 by Sunna Guðnadóttir. It produces female-driven quality content with artistic integrity. Bjartsýn has several projects in development.

https://www.bjartsyn.is

 

 

LevelK, handling international film sales and aggregation, specializes in rights optimization reflected through its innovative approach to cross-platform/cross-country distribution combining theatrical and traditional means - alongside digital distribution and marketing. The company’s goal is to bring its films to the market with an individual strategy, so each film finds its own path to its audience and hereby increase royalties.

 

The company works with edgy, original films to market world-wide,which resonate with international audiences. Their profile includes high-quality productions across all genres, working with established and emerging international talents in both English and foreign language, with strong festival potential, international marketability, and digital possibilities.

 

UK, Monday 19th February 2024 – Bjartsýn films are thrilled to announce that the Icelandic thriller Natatorium by first-time feature director Helena Stefánsdóttir will have its North American Premiere at SXSW on 8th March.

 

Natatorium is directed and written by Helena Stefánsdóttir produced by Sunna Gudnadóttir for Bjarstýn films and financed with support from the Icelandic Film Center and the Finnish Film Foundation. 

 

Natatorium follows eighteen-year-old Lilja who visits Áróra and Grímur, her estranged grandparents, in the city as she undergoes auditions for an international art performance group. When her father, Magnús and his younger sister Vala, two of Áróra's and Grimur's four children, find out about Lilja’s stay in the family house, a sense of panic arises. When the family gathers in the home to celebrate Lilja’s acceptance into the art group, a dark secret emerges, and soon a seemingly normal family celebration turns into a horrifying tragedy that nobody could have foreseen.

 

Director Helena Stefánsdóttir said: "To premiere Natatorium at SXSW is a great pleasure and a real honour. It's such a good feeling when one's work touches people in the way that the Natatorium seems to have touched SXSW, and I hope that the audience will also be equally as impressed.”

 

SXSW 8-16 March 2024

 

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