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Siraj Syed

Siraj Syed is the India Correspondent for and a member of FIPRESCI, the International Federation of Film Critics. He is a Film Festival Correspondent since 1976, Film-critic since 1969 and a Feature-writer since 1970. He is also an acting and dialogue coach. 



Siraj Syed covers CommunicAsia 2017, Singapore: Post event reportage, 01: Accedo and Les Mills


Siraj Syed covers CommunicAsia 2017, Singapore: Post event reportage, 01: Accedo and Les Mills

Video Service, Created by Accedo, Gives Les Mills Group Fitness Instructors Instant Access to Exercise Programmes

Accedo (, the video experience pioneer, announced at CommunicAsia 2017, Singapore, that it has partnered with Les Mills International to create an exercise, music and education video service, for its 130,000 group fitness instructors, around the globe.

As the world’s largest provider of choreographed exercise-to-music group fitness classes, Les Mills International is launching the service to deliver teaching materials to group fitness instructors on iOS and Android devices. Instructors can stream all videos and music, view choreography notes, and also download videos for offline viewing.

Having initially been piloted across the European Nordic regions, the app is currently being rolled out to a number of additional territories across the globe, including the USA and Canada, France Germany, the Netherlands, Portugal, Brazil, Chile, Colombia, Spain, Greece, and Cyprus.

“This is a step change for our business and the experience we provide to instructors. The Les Mills Releases app will provide instructors their teaching resources in the format they want on the device they have in their pocket,” commented Sheree Buchanan, Chief Digital Officer, Les Mills International. “We are confident that this will revolutionise the way instructors learn choreography, having instant access to the latest material.”

The Les Mills Releases app is being delivered using Accedo’s AppGrid (, cloud-based video experience management platform. It enables easy configuration, ensuring the best video experience, whatever the device. It has also been integrated with the Google Analytics and Crashlytics to enable Les Mills to capture detailed analytics regarding video consumption. Integration with Salesforce means that only registered users are able to access the videos.

“OTT video services are no longer just the premise of large media companies,” added Chris McNair, General Manager, New Zealand, Accedo. “It is easier than ever to launch niche video services to multiple devices for any number of different applications, and this is a great example of how that can be achieved to great effect.”

The beta version has already had more than 8,000 downloads.


Accedo ( is a video experience transformation pioneer, founded in 2004.  Accedo’s customers include over 350 of the world’s leading video service providers, such as Astro, Deutsche Telekom, Disney, Fox, HBO, NBC Universal, Netflix, and Telefonica, among many others.

Les Mills International

The company mixes great music and cutting-edge science to help people fall in love with fitness. Their workouts are licensed by 17,500 partners in 100 countries around the world and their retinue of 130,000 certified instructors bring those workouts to life every day.


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About Siraj Syed

Syed Siraj
(Siraj Associates)

Siraj Syed is a film-critic since 1970 and a Former President of the Freelance Film Journalists' Combine of India.

He is the India Correspondent of and a member of FIPRESCI, the international Federation of Film Critics, Munich, Germany

Siraj Syed has contributed over 1,015 articles on cinema, international film festivals, conventions, exhibitions, etc., most recently, at IFFI (Goa), MIFF (Mumbai), MFF/MAMI (Mumbai) and CommunicAsia (Singapore). He often edits film festival daily bulletins.

He is also an actor and a dubbing artiste. Further, he has been teaching media, acting and dubbing at over 30 institutes in India and Singapore, since 1984.

Bandra West, Mumbai


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