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Screendollars


Screendollars provides movie theaters with programs that generate revenue and increase profitability. Screendollars programs include advertising and/or entertainment and play on-screen and/or in the lobby. There is no cost to the theater to work with Screendollars and play our programs, only income to be earned while entertaining your movie-going customers.

 


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Overview of the US business for the week of July 6th and a happy birthday to Tom Cruise

Screendollars Newsletter for the week of July 6th.  It's the season for Independence Day celebrations, with Canada Day on July 1st, American Independence Day on July 4th, and French Bastille Day on July 14th among others.   We have the whole year to plan next year's parades.

Our summary of Notable Industry News begins with an update on the legal tussle between Cineworld and Cineplex over their aborted merger.  Cineplex is crying foul at Cineworld's buyer's remorse and has officially filed for damages.  We highlight a thoughtful article published last week in IndieWire about "Virtual Cinema", a nascent movement for indie distributors and art house theatres to work together in offering movie lovers access on-line to new releases, with a cut of the proceeds going to the local theatre.  An article published today in Wired UK lays out the factors driving when studios will finally release their "Summer" films, and when theaters will open up to be ready.  Finally, we include several stories about Drive-Ins. The focus of exhibition has turned to Drive-Ins, representing the only game in town.  A handful of Indie horror flims are topping the box office charts with their runs at a couple hundred Drive-Ins.  Now even Walmart is getting in the game, having announced on Friday that they will open up Drive-Ins in the parking lots of 160 of their Supercenters around the country. 

Gower Street's weekly column measures the very early signs of a recovery - or a path towards recovery - in the Global Box office.  June's Global Box Office came in at $143M, which was nearly three times the $59M from May. While this indicates that exhibitors, distributors and movie goers are starting to stir, the June 2020 numbers are more than $3B off from the same month last year, a reminder of how very, very far there is is still to go.

Now that July 4th is behind us, The Hollywood Report looks ahead to the major holidays over the second half of 2020, all of which have been tagged with major studio film releases. 

We conclude with our regular film data tables. The Weekly Film Calendar provides detail on film releases through mid-September. We run down the latest release changes announced last week by major studios and distributors. We list upcoming film premieres on VOD, Virtual Cinema and Streaming platforms, recent film ratings announcements from the MPAA and highlight important new trailers.

Screendollars helps exhibitors stay informed about the schedule of Hollywood film releases, important industry news and how to maximize earnings from in-theater advertising. We encourage exhibitors to contact us to learn more about Screendollars in-theater advertising and marketing programs.

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