Createasphere's Spring Entertainment Technology Expo - the top gathering of entertainment and media professionals, technical innovators, and content experts on the West Coast showcasing emerging media trends in production, post, animation, VFX, advertising, and streaming content - announced renowned cinematographer and Oscar nominee Jeff Cronenweth, ASC as the keynote, Visions of Oscar: Jeff Cronenweth, ASC, How Collaboration and Talent Gets The Story Told. The keynote will take place on March 1st at LA Center Studios.

Cronenweth is nominated for an Academy Award in Cinematography for his work on David Fincher’s The Girl With the Dragon Tattoo. He is also nominated for an American Society of Cinematographers (ASC) Award and a BAFTA. The Academy nomination is Cronenweth’s second, following last year’s The Social Network nod. Cronenweth’s career launched at the dawn of music videos, gaining far-reaching acclaim for his work on groundbreaking videos for artists as diverse as U2, Michael Jackson, Nine Inch Nails, Shakira, Celine Dion, Christina Aguilera, No Doubt, Massive Attack, Moby and Macy Gray. He has won MTV, CLIO and MVPA cinematography awards. Cronenweth is known for utilizing dim-lit, close-up, long-shot filming of scenes, as exemplified in Fight Club as well as many of the music videos and commercials he has worked on. "Whether we were inside or outside, we always wanted to keep a shallow depth of field to keep the audience focused on what we wanted them to see,” says Cronenweth of his Fight Club technique.

In addition to his feature work, which includes Down With Love, K-19: The Widowmaker and One Hour Photo, Cronenweth is an award-winning commercial director. He and his brother Tim founded The Cronenweths, working out of the production company Untitled. The pair collaborate on spots and music videos. Their spot work includes popular ads for Jeep, Adidas, Nike, Apple, Gatorade, Gap, Master Card, Verizon and Tommy Hilfiger.

In addition to collaborations with Fincher, Cronenweth has worked with such visionary directors as Kathryn Bigelow, Michel Gondry, Mark Romanek, Zack Snyder, Sophie Muller, Spike Jonze, Jake Scott, Phil Joanou and many more.

A Los Angeles native – and son of the legendary director of photography Jordan Cronenweth, ASC – Cronenweth is known for his ability to take new technologies into projects in service to the story. The Social Network and The Girl With the Dragon Tattoo were both shot with the RED Mysterium camera and he is equally adept in film and other formats. At the core of his artistic approach is a fierce dedication to the vision of the director and visually complementing the story.

Registration for the keynote discussions at Createasphere’s Entertainment Technology Expo is required, as space is limited. This one-day event is designed as a technology summit with top-level presenters, offering a unique and engaging opportunity to explore the intersection of future technologies in service to creativity. 

For further information and registration visit www.createasphere.com/ete or call 818.842.6611.