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Martin Scorsese Masterclass in Cannes

 

 

 

Film Marketing an interactive session in the Bahamas with Bruno Chatelin

The Bahamas FInternational Film festival will run Dec 6 -9 in Paradise island and 10-15 in Eleuthera.

On that occasion Bruno Chatelin (former film distributor) and jury Member at the Festival will offer a keynote on film marketing.

 

·         Studio to indie what will work for you.
 I will share key lessons I learnt when marketing major studio films at Sony and Fox and how this can apply to independent film marketing.

·         Success stories in film distribution
The story and the vision behind the success of Philadelphia, Sleepless in Seattle,  Dracula, The Doors…

·         Be creative and think local:  How major films flopped  in the US and flew to local success :  Mr Jones, Baron Munchhausen,  Striking Distance

·         Festival stairway to heaven:
Success story cases on the festival circuit BoyZ n The Hood , The Artist

·         Entering your  film in the festival circuit:
 how, how much, where, which festivals, which sites

·         Promoting your film on the festival circuit

·         What about Cannes : should I go
Detailed presentation of  my experience of 250 days at the N°1 festival and Market in the world

 
 
 
 
 
 
 
 
 
 

My background: HEC Business School, Ad Agencies, Distributor, and digital pioneer and entrepreneur.
Founder of filmfestivals.com and fest21.com and Producer at Emotion Film Factory

 
I  FOCUS ON  FILM, ONLINE CREATIVITY AND COMMUNITY
 
 
 

Bruno Chatelin, HEC Business School alumni, began his marketing career in 1979 with large international Advertising Agencies: Publicis, DMM Masius and JWT, where he handled accounts such as Kellog’s Unilever, Colgate Palmolive, Mars Foods, Mastercard...

 
 

Former film distributor

 

He startedin 1985 working for Sony then UGC 20th Century FOX in France (Marketing Director and Managing Director) he has launched over 200 films and has worked closely with key creative talents.
To name just a few: Claude Lelouch, Costa Gavras, Terry Giliam (3 films: Baron Munchausen, 12 Monkeys, Fisher King), Stephen Frears, Keneth Branagh, James Ivory (2: Remains of the Day), Francis Coppola (Dracula), Steven Spielberg (Hook), Woody Allen (3: Alice…), Sean Penn, Tom Hanks (3 Philadelphia…), Al Pacino, Scorsese, Michael Bay, Roland Emmerich but also Schwarzenegger (3: Total Recall, T2,), Stallone (4: Rambo 2/3, Cliffhanger…  ), Van Damme (2) and many more.

 

He left Sony to merge 20th Century Fox with French major UGC in 1995 and quickly put the company in the N° 2 position on the market. He was named one of top film industry people by Film Français.

 
Online pioneer in the last decade
 

He co founded filmfestivals.com and fest21.com which regularly partners with the largest festivals (Cannes, Mifed, Toronto, Locarno, Venice…) and has served over 4000 festivals worldwide and a community of 370 000 unique monthly visitors, and newsletter subscribers base of 119 000.

The company was one of VOD international pioneers (2001) and has opened a film and festival matchmaking community leading the way in many ways..

He runsa consulting boutique Major Buzz Factory

Specialized in online marketing for the entertainment (film, music mostly), websites design and animation and web 2.0 actions  

 

Production company associate founder in Emotion Film Factory: “Emotion in Motion”

Producer of Ensemble (16 minutes short on the Imam from the Mosque de Paris) who saved 1600 Jews during WW2)by M. Fekrane) which won the Banlieuz’ Art top prize at 2011 Cannes Film Festival.

4 films in preproduction including Cinderella’s Secret (2013)by Vera Belmont starringNaomi Watts, Neve Campbell, Sean Bean, Malcom McDowell, Max Irons India Joy Eisley


Prior to this Bruno ran a Film School and Film Studio in Cherbourg (Eicar, Cinergie) he also ran in 2006 a TV production company in partnership with Endemol where he produced “who wants to be a millionaire”, over 50 shows which rated 53% of the national TV in Algeria.

 
 

Marketing and Sales Agent consultant  

I have been in charge of many film sales including Anton Chekhov’s The Duel by Donald Rosenfeld (Executive producer of The Tree of Life, Cannes Palme d’Or…), Sweet Mud, Late Fragment, Les Petites Vacances, Hats Off, Ensemble…

 
 
 
He served as Jury member in many important film events.
 

Jury President of Deir-el-Qamar short film festival in Lebanon

President and Producer of Fastrack 2005 Students International Short Film Competition in Cherbourg

Co Producer and co chair of the European Holywood Awards with Paula Wagner and Carlos de Abreu, Los Angeles

Jury member at several festivals FunchalFestival Pris de Courts Paris, Fantasporto Porto, ECU, CINERGIA Lodz … 

 

Panelist and moderator

Club Culture et Cinéma   « Valorisation du cinéma d'auteur, indépendant, et du patrimoine cinématographique »

Cannes Festival 2004-2011  Producer of the “Future of Cinema Salon”  series of panels

Cannes Short Film Corner : marketing independent film 

Locarno Festival 2008 Producer of the “Future of Cinema Salon” series of panels”

Bahamas Film Festival Marketing, Distribution and Festivals

FAS Screen Training Ireland: Screen Leaders “Which business models” 

Moderator and speaker at festival forums in Zombathely, Vilnius, Berlin, Katowice, Novi Sad 


International Film festival Summit Advisory Board Member

Las Vegas & Austin International Film Festival Summit Europe Chair person

A panelist and moderator on hot topics such as: Film Festivals: Innovative Use of Digital Technologies, Media & Film Festivals: Roles and Relationships, Harness the Power of the Internet, Funding & Sponsorships: How to Get It, How to Keep Them Coming Back …

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About Editor

Chatelin Bruno
(Filmfestivals.com)

The Editor's blog

Bruno Chatelin Interviewed

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