The Marché du Film – Festival de Cannes is thrilled to announce the launch of the Village Innovation, a brand-new venue dedicated to cutting-edge technology and innovation in the film industry. Set to debut at the 2025 market edition in Cannes from 13 to 24 May, this pioneering space will serve as the epicenter for industry professionals looking to explore the future of filmmaking. 

As the new home for key innovation-driven initiatives at the Marché, the Village Innovation will integrate a significant portion of activities from Cannes Next, the Marché’s flagship program dedicated to innovation in the film industry, as well as activities stemming from the all-new Immersive Market, a platform dedicated to XR and immersive professionals.

From generative AI discussions and live virtual production demonstrations to immersive content showcases, the Village Innovation will offer a diverse lineup of panels and demos in collaboration with major tech players (to be announced soon), startups and scaleups. Concrete use cases featuring prestigious films and talents will be explored, offering attendees exclusive insights into how these technologies are revolutionizing cinema today.

“In addition to talks and debates on AI and technology, our ambition is also to showcase the best use cases in cinema, offer hands-on experiences through live demonstrations, and ultimately create a unique platform where film professionals can leave with a clearer understanding of these technologies, a roadmap tailored to their ambitions and the right connections to move forward,” states Guillaume Esmiol, Executive Director of the Marché du Film. 

Spanning approximately 1,000m², the Village Innovation will feature a 500m² pavilion for talks, panels, and demos, alongside a 250m² terrace overlooking the port of Cannes, providing a prime setting for networking events. Located at the Village International Pantiero, this new venue will be open from 13 to 24 May, welcoming all accredited Festival and Marché du Film participants. 

“Nowhere else does artistic excellence and technological innovation collide with such influence as in Cannes. The Village Innovation will build on this, creating an unmatched environment for professionals to experience and interact with the future of filmmaking,” concludes Guillaume Esmiol.

More details on the Village Innovation program, including featured speakers and partners, will be revealed in the coming weeks.