Cannes Market Dailies

Göteborg Film Festival has presented its anticipated 10th Nostradamus Report titled "Everything Changing All at Once” at the Marché du Film during Festival de Cannes. The annual report analyzes and forecasts the near future of the faster-than-ever evolving audiovisual industries through research and interviews with industry experts. 

What new possibilities and threats will be unlocked with AI-powered technologies integrating into audiovisual industry workflows? How can the industry take action to transform itself to appeal to Gen Z, ensuring a diverse talent pipeline for creativity as well as capacity? How can the filmmaking business adapt to the changing landscape, embracing various formats, business models, and distribution paths? 

“With production technologies changing and democratizing, filmmaking is about to become incredibly exciting again. At the same time film and TV production volumes will contract for a few years, so it’s especially important not to make short-sighted choices. To remain relevant and attractive for audiences and talent, we can’t afford to now sacrifice workforce diversity, a healthy work environment, or investment in content for younger audiences.“ 

For the next 3-5 years, the 2023 Nostradamus report predicts a pronounced restructuring phase for the traditional film and television industries. AI-powered technologies are set to bring dramatic efficiency gains and creative possibilities, but also major challenges, such as heavily restructuring jobs and workflows in all parts of the industry. With the impact of transformed global economies, conflicts, and climate crises, the industry's future context will be far from business as usual. 

The report also delves into the evolving nature of TV as a streaming platform and examines the industry’s challenges in remaining attractive to young audiences. It concludes that the film & TV industry must focus on audience relevance; that it will develop and distribute its content in a way that is IP-centric and platform-harmonic; and that it urgently needs to address its issues with social and environmental sustainability.  

This year’s interviewees include: 
Sened Dhab, VP Young Adult Drama, France Télévisions 
Rikke Ennis, CEO, REinvent Studios 
Max Malka, Head of Scripted, EndemolShine Finland 
Neil Peplow, Director, London Film School 
Alex Pumfrey, CEO, Film and TV Charity 
Sten-Kristian Saluveer, Founder & CEO at Storytek Innovation & Venture Studio 
Danna Stern, Managing Director, In Transit Production 
Will Richmond, Editor and Publisher, VideoNuze 

The 2023 Nostradamus Report was presented at Marché du Film’s impACT x Cannes Next programme on May 22 by media analyst and author Johanna Koljonen. The presentation was followed by a panel consisting of: Rikke Ennis, CEO, REinvent Studios; Neil Peplow, Director, London Film School; Sten-Kristian Saluveer, Founder & CEO at Storytek Innovation & Venture Studio. 

Nostradamus Report: Everything Changing All at Once can be downloaded here.

The Nostradamus Project aims to monitor, predict and analyze the future of the screen industries. It is founded and run by Göteborg Film Festival with support from and in collaboration with lead partner Film i Väst and with additional support from Nordisk Film & TV Fond, Region Västra Götaland and Kulturakademin.