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PANEL 50/50 by 2020 – A Roadmap for the Future focusing on gender parity and inclusion

50/50 by 2020 – A Roadmap for the Future

Sunday, February 23, 2:15 – 3:30pm

 

An EFM Horizon event, co-hosted by the Swedish Film Institute

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Featuring a keynote by Anna Serner, CEO of the Swedish Film Institute

 

Participants include:

Dame Heather Rabbatts DBE, Chair, TIME’S UP UK

Delphyne Besse, co-founder and co-chair of Collectif 50/50

 

Moderator: Wendy Mitchell, Contributing Editor at Screen International.

 

Additional participants to be announced.

 

The event will focus on the road ahead for the 50/50 movement, and on sharing tools and strategies for the continued progress of gender parity and inclusion. Topics will include:

 

- TIME’S UP UK’s recent campaign for increasing diversity at the BAFTAs

- Insights into the Collectif 50/50’s successful strategies for gathering the signatures of major international film festivals, and into how the gender equality pledge will be followed up

- A new study on film criticism and gender in Europe.

- An overview of the ongoing work for gender equality in the film industry

 

In 2014, the Swedish Film Institute was the first public film financing body to achieve gender parity in public film funding. In Cannes 2016, the Swedish Film Institute launched 50/50 by 2020, an international challenge for gender parity in the film industry. Since then, the challenge has spread globally and the work for gender equality has intensified at all levels of the industry.

 

-50/50 by 2020 has become a unifying motto in the industry. We’ve made a lot of progress together, but we still have a long way to go until the industry truly has achieved equality, diversity and inclusion, and until we are able to harness all available creative talent as well as reflect the world we live in. When we reach true equality, the film industry – and the medium of film – will reach its full potential, says Anna Serner, CEO of the Swedish Film Institute.

 

- EFM Horizon is an outstanding opportunity for the European Film Market to highlight the hard work and the significant progress that’s being made in important areas in our industry, such as gender equality, inclusion and Indigenous filmmaking, says Matthijs Wouter Knol, Director of the European Film Market. We’re very happy to partner with Anna Serner and the Swedish Film Institute to bring a panel of the highest level and present a roadmap for the future of the EFM

 

- The lack of diversity at the Golden Globes, the BAFTAS and the Oscars has been the subject of criticism from media and talent. TIME’S UP UK and others have worked hard to raise this issue to the forefront, but we all know this is a long and difficult journey, says Dame Heather Rabbatts, Chair, TIME’S UP UK. The ‘invisibility’ of diverse talent is even more shocking given that the strength of films and performances was apparent at all the award ceremonies this year.”

 

Time: Sunday, February 23, 2:15 – 3:30pm.

Location: Berliner Freiheit, 10785 Berlin

 

Pre-registration for this event is available at: https://www.efm-berlinale.de/en/horizon/programme/5050-a-roadmap-for-the-future/5050-a-roadmap-for-the-future.html.

Please note that all EFM Horizon events require a market badge or press accreditation, and that admission will be on a first-come, first-served basis.

 

Please note that the program is subject to change.

 

Press are invited to cover the event.

Please RSVP to petra@kauraisa.com by Thursday, February 20.

 

For any press inquiries or interview requests, please contact Petra Kauraisa, petra@kauraisa.com.

 

Swedish films and guests at the 2020 Berlinale include: Sune – Best Man by Jon Nohrstedt (in competition, Generation Kplus), Always Amber by Lia Hietala and Hannah Reinikainen (in competition, Panorama, Teddy Award nominee), Something to Remember by Niki Lindroth von Bahr (in competition, Generation 14plus), Shooting Star Levan Gelbakhiani (And Then We Danced), and director Roy Andersson in conversation with Niki Lindroth von Bahr (On Transmission event), featuring a special screening of Andersson’s A Swedish Love Story (1970) and a von Bahr short film retrospective.

For press information about the Swedish films screening at the Berlinale, please contact Jan Göransson, Head of Press, SFI, jan.goransson@filminstitutet.se.

 

#swedishfilm, #5050by2020 #5050forthefuture

Instagram: @swedishfilm @AnnaSernerFilm

Twitter: @SwedishFilm @AnnaSerner

Facebook: SvenskaFilminstitutet

 

Press images and information from the SFI are available at: https://www.filminstitutet.se/en/about-us/press-service/.

 

About the Swedish Film Institute

The Film Institute was founded in 1963 by the Swedish state and the various professional bodies of the film industry, to support the production of new films, the distribution and screening of worthwhile films, to preserve and promote Sweden's film heritage and to represent Swedish film at an international level.

 

About 50/50 by 2020

The campaign 50/50 by 2020 was launched by the Swedish Film Institute at the Cannes Film Festival in 2016. Shortly after the event, several national governing bodies took up the challenge, and since then organizations such as Eurimage, alongside several non-profit initiatives and multinational corporations have adopted the goal of 50/50 by 2020. Festivals such as the Berlinale, Festival de Cannes, and the Venice Film Festival have signed gender parity pledges, and the industry has shifted towards a greater awareness of the importance of equality and non-discrimination for the quality of work, the stories we collective tell, and the bottom line.

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