CommunicAsia2015, VIII: Inaugural overview

CommunicAsia2015, EnterpriseIT2015 and BroadcastAsia2015 opened its doors on 02 June 2015 at Marina Bay Sands, Singapore.

Spanning all five levels of the convention centre, a total of 35 international pavilions are present, including new groups from China, Norway, Romania, South Korea and Vietnam.

“CommunicAsia, EnterpriseIT and BroadcastAsia continue to be the melting pot for the ICT and broadcasting industry in the Asia-Pacific region. By bringing together government frameworks, cutting-edge technology and discussions with thought leaders, under the same roof, we are able to offer our attendees a truly immersive experience. These events continue to play a pivotal role in driving conversations for development within the industry, and the fulfillment of Smart Cities building across the region,” said Mr. Victor Wong, Project Director, from the event organiser Singapore Exhibition Services.  

Making a big splash at CommunicAsia2015, Huawei presented solutions that can open roads to a better connected world, through innovative and fun technologies such as the Eye Robot and Smart Lamp Post which help with public safety and surveillance.

CDNetworks, a market leader in content delivery network services, has accelerated more than 40,000 global websites and cloud services to achieve results such as greater online customer satisfaction. The company's cloud security services have also effectively mitigated against DDoS attacks for customers including finance and public service/government websites.  

The events also showcased the latest in smart home living. Technicolor displayed their IZE system, Asia’s 1st Smart Home platform that brings together one’s digital lifestyle on TV and other screens.

TV Everywhere at BroadcastAsia2015

With the rise of smart device ownership, combined with improved and affordable mobile connectivity, consumers are hungry for portable content that they can take with them on the go.

Recognising that visual content is no longer limited to one screen, BroadcastAsia2015’s new TV Everywhere! Zone addresses these shifts, giving visitors access to latest OTT solutions available in the non-linear broadcasting value-chain. More than 110 exhibitors, including Accedo, Brightcove, Ericsson, Limelight Networks and Nice People At Work (NPAW), showcased how their solutions enable the delivery of TV everywhere.

“The OTT industry continues to evolve rapidly, as users can be selective with what content they want to consume, when they want it, and on what devices. Broadcasters, now more than ever, must have granular awareness of the performance of their service in order to keep up with growing end-user expectations and provide personalised content and service,” said NPAW’s CEO, Mr. Ferran Gutiérrez.

“We are very excited to be a new exhibitor at BroadcastAsia2015. This gives us the opportunity to introduce YOUBORA, our QoS QoE and CDN switching product. We are looking forward to working alongside broadcasters in what we expect to be a strong market for our product,” Gutiérrez added.

The Cinematography/Film/Production Zone and ProfessionalAudioTechonology2015 return once again, spotlighting technologies that are vital to the behind-the-scenes production process. Drones, having revolutionised aerial photography and production, are also making their presence felt at BroadcastAsia2015. The show featured drones from AEE and DJI, alongside Asia’s foremost aerial cinematography experts - Skyshot.

Industry heavyweights Academy Award and BAFTA winning re-recording mixer, Craig Mann (who won an Oscar trophy for his work in Whiplash and has just worked on the Kamal Haasan-starrer Tamil/Indian drama Uttama Villain) and co-founder (in 2008) and director of Widescreen Media, Kevin Lau (an alumnus of Singapore’s Ngee Ann Polytechnic), led the line-up at BroadcastAsia’s new Post Production Hub. Well-known and experienced directors, colourists and visual effects experts provided first-hand industry expertise and experience for technologies on showcase.

Largest SatComm gathering at any ICT and broadcasting event in Asia

An integral part of ICT and broadcasting, satellite communication plays an essential role in broadcast, enterprise, government, maritime and oil and gas sectors. SatComm2015 saw over 170 exhibitors showcasing the latest in network agility and communication services. Notable exhibitors included AsiaSat, iDirect Asia, Intelsat, Iridium, Newtec, SES and SpeedCast.

Effective Platform for Learning and Networking

The CommunicAsia2015 Summit, BroadcastAsia2015 International Conference and the Creative Content Production Conference 2015 brought together more than 200 trend-setters and decision makers in their industries to create a forum for in-depth discussion on the challenges, demands and opportunities faced by the ICT, broadcast and media industry. The three conferences provided a detailed snapshot of the vast potential ICT integration has in a wide spectrum of industries and facilitates effective networking across numerous disciplines.

The CommunicAsia2015 Summit kicked off by addressing the current state of the ICT industry. Divided into 12 tracks and three workshops, the Conference facilitated conversations on major trends, such as IoT, Mobile Marketing, Cyber Security, Big Data Analysis, Cloud Networking and 5G technology.

With eight tracks and two workshops, BroadcastAsia2015 International Conference provided insight into OTT expansion into new markets, viewer analytics, 4K encoding and transmission technology, cloud broadcasting, network virtualisation and more. It also included Captains of Industry Dialogues to specifically address the developments, challenges and integration of traditional systems, OTT technology and IP-based platforms.

The Creative Content Production Conference 2015 brought together veterans in trans-media production, financing & distribution, and crowd-funding – who shared first hand experiences and best practices.