46th International Film Festival Rotterdam
25 January - 5 February 2017

The campaign for the 46th International Film Festival Rotterdam in 2017 is ‘Welcome to Planet IFFR’. It is the ninth time Rotterdam-based design agency 75B has created the campaign for IFFR.

For forty-five years already, International Film Festival Rotterdam has been made up of many different elements: filmmakers, film, audiences, professionals, sponsors, awards, volunteers, the city of Rotterdam. Together, all of these elements make up Planet IFFR. Not so much a physical place as a symbol of a state of being: the openness in which you can be surprised by different elements of cinema. Planet IFFR is the place where people come together from all over, with a wide range of backgrounds, to explore new and different ways of seeing. Where audiences are inspired to see, to listen and to be heard.
 
Like a spinning planet, the festival is in motion 365 days a year. This constant movement represents IFFR’s ongoing ambition to surprise and to discover, and characterises IFFR as an organisation and as a brand. Guided by the common thread of cinema in all its forms, the many films and their makers expand the festival's vision of our universe and ourselves. IFFR also has an unstinting ambition to innovate, and is therefore active in many areas all year round: from Video-on-Demand and the monthly KINO film nights to supporting the production of films.
 
Festival director Bero Beyer: “Everyone is welcome at Planet IFFR: from festival visitors to filmmakers, from day trippers and casual passers-by to film fanatics. Everyone is free to roam the planet, wherever they please. Discover the caves, climb the peaks and dare peer down to the deep valley floors. And who knows, maybe new areas may be opened up in the years ahead, which at present are still completely unknown.”